Attraction Marketing - Does It Work?
These days the buzz word on the internet is Attraction Marketing.
Well what exactly is Attraction Marketing? Many people in the network marketing industry have, for years now, told their downline to try to recruit from their warm market.
The reason for this, they say, is that they have the most credibility with their family, friends, co-workers and acquaintances.
Well that may be the case initially but after weeks of haranguing them and trying to get them to join their business, all credibility goes out of the window and friends stop calling to invite you out.
They are sick of the talk of your new business.
Well with the advent of the internet and as people from all over the world begin to have faster access to the world wide web a new method of marketing is appearing and it holds untold riches for people who previously have had little or no success in the industry.
The reason that Attraction Marketing has become so popular is that people can access potential customers from all over the world without having to chase leads in the traditional sense.
The idea behind Attraction Marketing is that a person can brand themselves an expert in their chosen field and then market themselves as a guru or mentor to other marketers who may be interested in the same business.
When the personal branding process is done correctly it is an extremely powerful magnet to potential customers / distributors.
One of the downsides to this method of marketing to the potential new customer is that occasionally the Guru is no more than a new distributor themselves who do not really have the experience to help properly.
This can be avoided by doing sufficient research on the internet to ensure the person you are dealing with has the relevant experience to help you.
When looking for a Mentor for yourself it is not always the smartest move to join the top earner in the particular company you are looking at.
Sometimes these top earners do not have the time or quite frankly the desire to help new people as they have their established business partners and can be extremely difficult to contact.
The bottom line is that YES Attraction Marketing does work.
For the Internet Marketer who grasps the understanding of what they are trying to do then it can be a fantastic way of recruiting new distributors or business partners, you choose the term.
But just a word of warning to all you people who are thinking of using this marketing technique, it is important that you learn about the things you claim to be an expert in because without the knowledge you will soon be found out and the internet forums can be a ruthless place.
Well what exactly is Attraction Marketing? Many people in the network marketing industry have, for years now, told their downline to try to recruit from their warm market.
The reason for this, they say, is that they have the most credibility with their family, friends, co-workers and acquaintances.
Well that may be the case initially but after weeks of haranguing them and trying to get them to join their business, all credibility goes out of the window and friends stop calling to invite you out.
They are sick of the talk of your new business.
Well with the advent of the internet and as people from all over the world begin to have faster access to the world wide web a new method of marketing is appearing and it holds untold riches for people who previously have had little or no success in the industry.
The reason that Attraction Marketing has become so popular is that people can access potential customers from all over the world without having to chase leads in the traditional sense.
The idea behind Attraction Marketing is that a person can brand themselves an expert in their chosen field and then market themselves as a guru or mentor to other marketers who may be interested in the same business.
When the personal branding process is done correctly it is an extremely powerful magnet to potential customers / distributors.
One of the downsides to this method of marketing to the potential new customer is that occasionally the Guru is no more than a new distributor themselves who do not really have the experience to help properly.
This can be avoided by doing sufficient research on the internet to ensure the person you are dealing with has the relevant experience to help you.
When looking for a Mentor for yourself it is not always the smartest move to join the top earner in the particular company you are looking at.
Sometimes these top earners do not have the time or quite frankly the desire to help new people as they have their established business partners and can be extremely difficult to contact.
The bottom line is that YES Attraction Marketing does work.
For the Internet Marketer who grasps the understanding of what they are trying to do then it can be a fantastic way of recruiting new distributors or business partners, you choose the term.
But just a word of warning to all you people who are thinking of using this marketing technique, it is important that you learn about the things you claim to be an expert in because without the knowledge you will soon be found out and the internet forums can be a ruthless place.