How to Sell More Stuff - Three Keys to Making Your Sales Letters Sell More Products and Services
Do you want to sell more products or services? Do you wish your sales pages or sales letters brought in more sales? Read on for a three keys to improving your sales letters' performance.
Selling your products and services can feel daunting at times, especially in a challenging market.
But once you really look at it in detail, it's not so complicated.
Essentially, there are really only three main components to making a sale: You need an enticing offer, you need potential customers who see your offer, and you need effective sales materials that present that offer in as compelling a light as possible.
The good news is that you have control over all three key areas: 1) Your awesome offer First of all, if it's your product or service you're selling, you can make your offer more effective by adding bonuses or otherwise making it more appealing.
The best sales letter in the world isn't going to sell a lot if your offer stinks or even if it's weak.
2) Targeted traffic Second, you need to get targeted visitors to your sales page.
If no one sees your sales page, you're not going to make any sales.
But don't just go out and get a random assortment of people to your site.
That won't do you much good.
You need visitors who are in the market for your products or services.
They're looking for them, and they're willing and able to buy them, preferably sooner rather than later.
That's what the phrase "targeted visitors" means.
So how do you get visitors? There are a lot of different ways, but that belongs into the website promotion area.
Whatever you do, however, make sure you are attracting or sending visitors to your website that meet the above criteria -- interested in your product as well as ready and able to buy.
3) Persuasive sales letters Once you have an awesome offer and brought a crowd of targeted visitors to your website, you also need to actually convince them to buy.
And what you need for that step is a seductive sales letter.
You need to convince your visitors that what you have to offer is exactly what they need.
And where can you get such persuasive sales letters? From a professional copywriter, of course.
A great sales letter can increase your profits exponentially, and pay for itself many times over for years to come.
Selling your products and services can feel daunting at times, especially in a challenging market.
But once you really look at it in detail, it's not so complicated.
Essentially, there are really only three main components to making a sale: You need an enticing offer, you need potential customers who see your offer, and you need effective sales materials that present that offer in as compelling a light as possible.
The good news is that you have control over all three key areas: 1) Your awesome offer First of all, if it's your product or service you're selling, you can make your offer more effective by adding bonuses or otherwise making it more appealing.
The best sales letter in the world isn't going to sell a lot if your offer stinks or even if it's weak.
2) Targeted traffic Second, you need to get targeted visitors to your sales page.
If no one sees your sales page, you're not going to make any sales.
But don't just go out and get a random assortment of people to your site.
That won't do you much good.
You need visitors who are in the market for your products or services.
They're looking for them, and they're willing and able to buy them, preferably sooner rather than later.
That's what the phrase "targeted visitors" means.
So how do you get visitors? There are a lot of different ways, but that belongs into the website promotion area.
Whatever you do, however, make sure you are attracting or sending visitors to your website that meet the above criteria -- interested in your product as well as ready and able to buy.
3) Persuasive sales letters Once you have an awesome offer and brought a crowd of targeted visitors to your website, you also need to actually convince them to buy.
And what you need for that step is a seductive sales letter.
You need to convince your visitors that what you have to offer is exactly what they need.
And where can you get such persuasive sales letters? From a professional copywriter, of course.
A great sales letter can increase your profits exponentially, and pay for itself many times over for years to come.