Catering to Special Groups of People
CaptureGroup is a company that works with marketing to Hispanic people. They take into account the culture and needs of the Hispanic people. They also have advice on the most important online techniques for this area of marketing. Anyone who is in charge of this facet of the leasing process can learn much from this company and from other internet sources
The Hispanic population is an ever-growing presence in this country. Leasing agents often have a difficult time relating to people who may not speak English. Or, they may not speak it fluently.
If leasing agents are really interested in reaching this demographic, they can make an effort to learn the language. You can get a vast array of language courses online to study and practice Spanish. It is not a difficult language to learn, and it gives agents an advantage over agents at many other properties. It should be encouraged.
Another way to deal with the language challenge is to reach AT&T. They will put you through to an operator who speaks whatever language you need to understand and relate. This is especially important if the customer speaks a foreign language with which you are not the slightest bit familiar.
Families are another special group that requires extra attention. Children need activities and parents need to wind down. Activity classes for the children and relaxation classes for the adults are in order. Pregnant women and new mothers have special needs as well. There are classes and groups designed with them in mind.
With adult children taking care of older parents and their own adult children, they feel the squeeze. Anything to lighten their load will help them and make the community a more peaceful place at the same time.
A very special group that often gets taken for granted is school teachers. It is sad if you see them trudging home every day after working their hearts out to lift up the children of the community. One way to boost their morale is to make a party of the last day of school. Hold it at your pool and have plenty of good food and fun.
The property management can also give the teachers a hand by giving out school supplies to the classes in the teachers' schools. If you have teachers in your complex, they will feel appreciated. They will feel they are respected members of the community.
A special group of possible very long tern residents is women over the age of 50. These women have a long life expectancy. If you win them over, you may have a resident that stays for 40 years or more. They like to stay socially and physically active. Make sure they have those opportunities.
Catering to special groups does not mean that you let anyone else fall through the cracks. You need to be vigilant to meet the needs of all your residents. However, if you know special groups may have needs that you can address, stand at the ready.