Make Article Marketing Work for You
Article marketing is possibly one of the most effective, free methods of advertising your online business available.
What could be easier than writing a few articles, adding them to a free directory and sitting back to watch the traffic roll in? Unfortunately, it is not quite that simple.
In fact, you will need some strategies if you plan to actually make your articles work for you.
This article covers several methods to take full advantage of article marketing for your business.
First of all, the kind of article that you write determines the majority of your success.
If you turn out a 2,000 word essay on your niche, it is very unlikely that anyone will pick it up.
Likewise, a 250 word piece of fluff won't be going anywhere either! In order to be effective, the perfect promotional article needs to be around 400-600 words long, the preferred length by webmasters and ezine publishers alike.
Your article should offer good information.
After all, if you just blather on about nothing in particular, why would anyone want to buy your product or visit your website? On the other hand, if you give solid tips and leave them drooling for more, you will end up with a lot more visitors to your site! The next thing to consider is your resource box.
Most resource boxes are boring and no one even bothers to read them, let alone click on the links contained within it.
The trick is to make your resource box grab your reader by the throat and make him desperate to learn more! For example, instead of writing, "John Doe is an affiliate guru who lives in California.
For more affiliate info, check out his website .
.
.
.
" Why not put something like "If you aren't earning $100 a day, you are missing out! Get what you deserve at www.
.
.
.
.
" See how much more interesting the second one was? Once you have a great article and a catchy resource box, what do you do? Submit to every directory you can find, right? Wrong.
The best way to get your articles noticed is not to submit them to any directory at all.
In fact, you will be far better off aiming for specific websites and ezines.
Choose one or two websites that are most likely to publish your article and approach them directly.
Let them know that you have an exclusive article for them that you will allow to be published free, as long as they include the resource box.
Highly targeted markets can be far better for bringing in traffic than random ones who pick up your article in a directory.
This is because your article will be in front of thousands of people who are actually interested in your content.
Also, if the article goes out in an ezine, people will respect it as a recommendation from the list owner and are more likely to click on your link.
By following these tips, you can boost the effectiveness of your article marketing drastically.
It is worth taking the time to write a high quality article, add a great resource box and then market it to specifically targeted websites.
Success is only a matter time!
What could be easier than writing a few articles, adding them to a free directory and sitting back to watch the traffic roll in? Unfortunately, it is not quite that simple.
In fact, you will need some strategies if you plan to actually make your articles work for you.
This article covers several methods to take full advantage of article marketing for your business.
First of all, the kind of article that you write determines the majority of your success.
If you turn out a 2,000 word essay on your niche, it is very unlikely that anyone will pick it up.
Likewise, a 250 word piece of fluff won't be going anywhere either! In order to be effective, the perfect promotional article needs to be around 400-600 words long, the preferred length by webmasters and ezine publishers alike.
Your article should offer good information.
After all, if you just blather on about nothing in particular, why would anyone want to buy your product or visit your website? On the other hand, if you give solid tips and leave them drooling for more, you will end up with a lot more visitors to your site! The next thing to consider is your resource box.
Most resource boxes are boring and no one even bothers to read them, let alone click on the links contained within it.
The trick is to make your resource box grab your reader by the throat and make him desperate to learn more! For example, instead of writing, "John Doe is an affiliate guru who lives in California.
For more affiliate info, check out his website .
.
.
.
" Why not put something like "If you aren't earning $100 a day, you are missing out! Get what you deserve at www.
.
.
.
.
" See how much more interesting the second one was? Once you have a great article and a catchy resource box, what do you do? Submit to every directory you can find, right? Wrong.
The best way to get your articles noticed is not to submit them to any directory at all.
In fact, you will be far better off aiming for specific websites and ezines.
Choose one or two websites that are most likely to publish your article and approach them directly.
Let them know that you have an exclusive article for them that you will allow to be published free, as long as they include the resource box.
Highly targeted markets can be far better for bringing in traffic than random ones who pick up your article in a directory.
This is because your article will be in front of thousands of people who are actually interested in your content.
Also, if the article goes out in an ezine, people will respect it as a recommendation from the list owner and are more likely to click on your link.
By following these tips, you can boost the effectiveness of your article marketing drastically.
It is worth taking the time to write a high quality article, add a great resource box and then market it to specifically targeted websites.
Success is only a matter time!