Whatever business you happen to be in, you need to know how to be a good sales person.
Being able to sell anything to anybody is a skill you can use not only to improve your business, but you can also apply it to all aspects of your life.
Do you need to convince your friends to loan you some money? Talk your parents into letting you travel across the country with your friends? Being persuasive as well as being able to give a good pitch are both great aspects to improve a variety of areas in your life.
Create a Relationship Create a friend, create a sale.
You want to approach the sale by getting to know your customer and what they are looking for.
Don't start by explaining exactly what your product does and why it's so great.
This wont work.
Get to know them, and start thinking of why they might need what you have to offer.
Not only will this show the customer that you care about them, it will give you a chance to tell them exactly why they can't live without your product.
This helps visualize having and using the product, increasing the likelihood of them wanting to actually purchase it.
Have Faith in Your Product If you don't believe in your product, what makes you think a hesitant customer will? No one is going to buy anything from you if you can't confidently tell the buyer that they need your product or service.
When you have confidence, it shows.
If you are excited about what you're selling, this gets the customer excited as well.
This appeals to emotion, which is another major key to selling.
Inflict Emotion People buy on impulse, which is buying based on current emotions.
If you can make someone feel connected to you or what you're offering, it will make a huge difference.
Someone could think your product is perfect for them, but if they aren't emotionally connected, they could put it off and wait to purchase it.
Make the buyer feel exactly how you feel.
Include a story, the potential buyer will have to use their imagination to visualize what you are saying.
This can further connect them to you and what you are trying to sell to them.
The biggest key when focusing on emotion is connecting with them to passion or something they have strong feelings about, and that you can also change for them.
If you can solve a major problem or help them with something they are emotionally connected to, you can be confident you have yourself a sale.
Know Who You're Competing With If you know who your competition is, you are then able to know how to improve your product and also how you sell your product.
If your competition offers similar aspects to what you are trying to sell, you will have an advantage by being able to implement more advantages if they choose your product over theirs.
You can also point out the flaws in your competition, showing the buyer you have the best product or service out there.
You don't want to just say you are the best, you want to be able to prove it to them as well.
To be a great seller, you need to know how to inflict emotion into your customers.
This is the main key when trying to get someone to buy anything from you.
If you spend time and get experience, this becomes second nature to you.
You will then automatically be able to use these tactics to be able to sell anything, to anybody, at anytime.