If you're of a certain age, you probably remember a TV commercial where a lady walks into a fast-food restaurant and proclaims loudly: "Where's the beef?" Her point was that some places said they had beef in their burgers, the amount was so small that it was hard to distinguish.
What does this have to do with business cards? It's all about distinguishing yours from the crowd! Yesterday's Business Cards For all you who remember that commercial, you probably also grew up with a very staid business card.
Black letters on white, and if you were very lucky, maybe a hint of blue.
It listed your name, rank and serial number...
I mean name, title and phone number.
We were careful of who we gave our cards out to, since they were so expensive.
Well, that's yesterday's cards.
Get ready for a new kind of business card! Create a Sizzle Have you heard the term "sizzle card"? It's a business card that is created to pique someone's interest, but not necessarily give the recipient too much information - yet.
Instead of just your name, title and phone number, you may have a slogan and a web address.
Maybe what you want is flash -- a colorful card that people will remember.
And you don't even have to know the person who gets the card! I've seen some that look like a folder $20 bill, lying on a table.
Definitely gets people to pick it up! It's the corollary to "where's the beef?" This time it's, "show the sizzle before you show the steak".
More About Business Cards They aren't very expensive these days, so you can afford to have several.
Perhaps you want to have more formal cards to give to some people, sizzle cards for others.
And maybe even one in between! If you'd like more information on your business cards (including a little fascinating history), check out the personal business cards page at Business At Home Income.
Now you can put a little sizzle in your home based business!