Van sold kitchen gadgets. His products were a solid value- well constructed items that performed as promised. Yet his sales were lackluster. He evaluate his sales copy and found that his offer was less than exciting. His readers never made it past the first line of his sales copy before moving on. He took the following steps to improve his sales copy.

Van decided that he first needed an exciting product name. "Veggie chopper" was informative, but dull. He renamed it "Kitchen Magic" and found that his readers were intrigued and excited by it. It engaged them in the sales copy and made them read on. He had successfully piqued their curiosity. Next Van assuaged their doubts with a series of questions addressing their past experiences. "Spending too much time in the kitchen prepping and not eating? Tired of products that claim they will speed the process but don't? Ever waste time and money on choppers that don't chop?" His customers felt understood and reassured.

His readers were excited by the prospect of some magic in their kitchen and assured that this product was more than just a sales pitch. It would be different. Van followed this with an emphatic statement about Kitchen Magic: "Kitchen Magic speeds prep and gives you bang for your buck." His readers saw that this was a different product. His confidence gave them confidence.

Next, he included with a bulleted list highlighting his product's strong points:

*Kitchen Magic has six rotating blades to make short work of chopping jobs

*Sharp Swiss blades and sturdy construction

*dishwasher safe

*Money back guarantee

Once Van changed his sales copy to make his offer exciting, his sales took off. What worked for Van will work for you too. Try Van's approach to tweaking your sales copy and send your sales soaring!