Bausch & Lomb Contact Lenses – the Legendary Brand
There are very few brands which are synonymous with the product. Even the positioning is such that people instead of telling the product, tell the name because for them the brand is the product. Let me site a couple of examples – Colgate for toothpastes, Lux for Soaps, Xerox for Photocopy are to name a few. And Bausch & Lomb also belongs to the same club. For millions of users all over the world, it is Bausch & Lomb and not contact lens. Yes, the brand had achieved legendary status.
Headquartered at New York, Bausch & Lomb contact lenses is the undisputed world leader in manufacturing, supply and sell of contact lenses as well as lens care products. Currently the company is operating in thirty six countries and planning to enter several promising markets.
The company had modest origins. John Jacob Bausch and Henry Lomb, two German immigrants established the company way back in 1853. In the initial days, they started with manufacturing eyeglass frames and a couple of other vision products. But now it is THE name in the contact lens industry.
After putting a lot of effort into research and intensive development for three years, the company launched its contact lenses section. But the investment did not stop there. It took two years to get approval from the Food and Drug Administration, shooting up the gross investment amount to three million dollars.
Bausch & Lomb entered the contact lens market with a bang in 1971. Poly-HEMA, a path breaking technology of that time, was used for the first contact lenses which provided the user with an unmatched wearing experience as the other brands were using acrylic glass or glass.
And the inevitable happened. Contact lens user went crazy over those lenses, it was a massive hit. The more flexible, highly comfortable and softer lenses swept off their feet. The tern ‘soflens' had been acclaimed as a part of standard vocabulary.
The brand is constantly adding new models to its ever expanding portfolio. Several varieties other than the basic "SofLens One Day" can be found in the soflens contact lenses range. The basic ones are daily disposables whereas the other variants should be changed bi-weekly.
"SofLens Comfort" or "Sequence" lenses are part these other variants. "SofLens66 Toric" is a boon for people with astigmatism as it fixes the problem and provides crystal clear vision with ultimate level of comfort.
The success story does not stop here. This brand has more trump cards than anyone can think of. Much higher level of oxygen diffusion than its competitor's products had made the "boston" range and the Purevision contact lenses popular among users. These are suitable for dry or sensitive eyes which may cause due to long hours in front of computer. The purevision ones can even be worn for consecutive thirty days. Is not that amazing?
Headquartered at New York, Bausch & Lomb contact lenses is the undisputed world leader in manufacturing, supply and sell of contact lenses as well as lens care products. Currently the company is operating in thirty six countries and planning to enter several promising markets.
After putting a lot of effort into research and intensive development for three years, the company launched its contact lenses section. But the investment did not stop there. It took two years to get approval from the Food and Drug Administration, shooting up the gross investment amount to three million dollars.
Bausch & Lomb entered the contact lens market with a bang in 1971. Poly-HEMA, a path breaking technology of that time, was used for the first contact lenses which provided the user with an unmatched wearing experience as the other brands were using acrylic glass or glass.
And the inevitable happened. Contact lens user went crazy over those lenses, it was a massive hit. The more flexible, highly comfortable and softer lenses swept off their feet. The tern ‘soflens' had been acclaimed as a part of standard vocabulary.
The brand is constantly adding new models to its ever expanding portfolio. Several varieties other than the basic "SofLens One Day" can be found in the soflens contact lenses range. The basic ones are daily disposables whereas the other variants should be changed bi-weekly.
"SofLens Comfort" or "Sequence" lenses are part these other variants. "SofLens66 Toric" is a boon for people with astigmatism as it fixes the problem and provides crystal clear vision with ultimate level of comfort.
The success story does not stop here. This brand has more trump cards than anyone can think of. Much higher level of oxygen diffusion than its competitor's products had made the "boston" range and the Purevision contact lenses popular among users. These are suitable for dry or sensitive eyes which may cause due to long hours in front of computer. The purevision ones can even be worn for consecutive thirty days. Is not that amazing?