Why Lose, Lose in Internet Marketing is The Only Alternative to Win, Win?
We have four ways to look at our internet business relationship with our customers, but only one way to build it.
The best and only way of all is, I win, you win. There is no other way around it. When your internet business is built on a foundation like that, your customers will turn to you every time they want to make a purchase. Why would they want to go anywhere else? Their relationship with you is rock solid.
They know you and they trust you. You have proven that by your quality products, with unrivaled value that answers their problems, and your outstanding customer service.
Unfortunately, not all internet businesses are built on the rock of Gibraltar, some are built on sand with absolutely no concern for the customer.
Have you ever stood at the edge of the ocean and felt the sand move away under your feet with the ebb and flow of the tide? Then that solid footing you had for a brief moment is no longer there. That's exactly what a business built on sand is. A brief footing, gone before you can turn around.
After the customer opens up the nicely packaged, hyped up product they bought, and they find it has absolutely no value to them, they suffer buyer's remorse. Customers hate that feeling, they remember it, and they work very hard at avoiding it. Never again will they buy from that vendor.
Nobody wants to do business with a source like that, but unfortunately those sources are out there. A relationship like that from the vendor's point of view is, I win you lose.
On the other side of the coin, we have the customer getting nothing but free this and free that and not spending a single penny. The customer is very happy with all their free offers and is benefiting greatly from them. They have no concern for the hard working vendor burning the midnight oil to make all this free stuff happen with no returns?
Once again, a vendor surely doesn't want customers who pay for nothing at all. What's the point in having them? A relationship like that is, I lose you win.
Now let's get to the moral of the story. If you can't have a win-win relationship with your customer, the next and only alternative is lose, lose. You lose, I lose.
Therefore, the vendor is not benefiting from the customer's buyer's remorse. The customer is not benefiting from the vendors free sweat equity, simply because the exchange never happened.
That is why lose, lose in internet marketing is the only alternative to win, win.
The best and only way of all is, I win, you win. There is no other way around it. When your internet business is built on a foundation like that, your customers will turn to you every time they want to make a purchase. Why would they want to go anywhere else? Their relationship with you is rock solid.
They know you and they trust you. You have proven that by your quality products, with unrivaled value that answers their problems, and your outstanding customer service.
Unfortunately, not all internet businesses are built on the rock of Gibraltar, some are built on sand with absolutely no concern for the customer.
Have you ever stood at the edge of the ocean and felt the sand move away under your feet with the ebb and flow of the tide? Then that solid footing you had for a brief moment is no longer there. That's exactly what a business built on sand is. A brief footing, gone before you can turn around.
After the customer opens up the nicely packaged, hyped up product they bought, and they find it has absolutely no value to them, they suffer buyer's remorse. Customers hate that feeling, they remember it, and they work very hard at avoiding it. Never again will they buy from that vendor.
Nobody wants to do business with a source like that, but unfortunately those sources are out there. A relationship like that from the vendor's point of view is, I win you lose.
On the other side of the coin, we have the customer getting nothing but free this and free that and not spending a single penny. The customer is very happy with all their free offers and is benefiting greatly from them. They have no concern for the hard working vendor burning the midnight oil to make all this free stuff happen with no returns?
Once again, a vendor surely doesn't want customers who pay for nothing at all. What's the point in having them? A relationship like that is, I lose you win.
Now let's get to the moral of the story. If you can't have a win-win relationship with your customer, the next and only alternative is lose, lose. You lose, I lose.
Therefore, the vendor is not benefiting from the customer's buyer's remorse. The customer is not benefiting from the vendors free sweat equity, simply because the exchange never happened.
That is why lose, lose in internet marketing is the only alternative to win, win.