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Possible Errors of Social Network Ranking

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As a member of human society, you come across many different types of people, each with a unique personality, outlook on like, set of interests and of course, moods.
Each is traveling on their road of life and each deals with his or her own set of problems and achievements.
As a member of a social network such as Facebook or Twitter, you meet people everyday and learn something new about them, sometimes more than you wanted to know.
Unlike the physical world around you, there are not boundaries to meeting and learning about people around the world.
Many people utilize these networks to influence consumer behavior via word of mouth advertising.
Some only use the networks for business purposes and others interchange between personal posts and posts related to their industry.
It's common sense to use a tool that reaches an unlimited amount of people to market your good or service.
While interacting in these communities, a person's personality, values and overall rating will be based on their posts and the content of these posts.
As observers, we have to remain sensitive to human weaknesses that become apparent through these posts.
While some people are able to stay "all business," and see this as a good thing, some users want to get to know who they're following better.
Sometimes the occasional personal post can make observers laugh and appreciate your humor, or share a moment of happiness with you, or maybe a not so happy moment.
There is a fragile balance of both ends of this spectrum.
Someone who overly tweets jokes can get annoying, just as someone who dryly advertises.
And the networks let us know where everyone stands.
Our number of friends or followers can increase or decrease at any time and to be judged by it can be harsh.
Disappearing and no longer posting for a period of time will drop your ranking as an influencer but should this be a basis for judging our companies or industries? Both users and administrators of social media should be sensitive to life changes and the dynamics of human behavior.
Maybe a person shouldn't be rated based on the number of their tweets and followers, but on the relevance of their content to others interested in their industry.
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