No matter what business you have or how long it has been in existence for, I can tell you that the answer is yes.
It is becoming increasingly more important to make sure you connect with your clients and potential clients at all times.
With so many businesses realising that there is a lot of business to be had online, it is vital that you are able to connect with potential clients and customers in this way.
And the best way to do it is via a blog.
But the key to a successful business blog is to make sure you are organised.
It's no good going to all the trouble of setting it up and getting it running if you are only going to post to it every couple of weeks, or just when you think about it.
It must be a viable and regular part of your marketing processes, and as such you should expect to put the effort in on a regular basis.
The alternative is to get a professional online writer to write your blog posts for you.
This can work extremely well as they will still be published under your name.
But even with this method you should make sure you have a good idea of the blog posts that are needed to drive the blog forward.
So whether you are going to write the blog yourself or hire an online blogger or writer to do it for you, you need to start off with a list of topics you want the blog to cover.
Many people say that to start a blog off correctly you need to post to it every day for a month or so at least.
This enables you to build up a nice body of work, so anyone who comes across the blog will have plenty to read and attract them.
You'll soon see that the more you write, the more customers you will attract to your core online business.
And that, in a nutshell, is the value and power that a business blog will bring to you.