How B2B Companies Can Leverage The Power Of Social Media
Using Social Media to ones business is no longer a unique marketing strategy.
This has simply become one of the standards in Internet Marketing.
Social Networking sites like Facebook and Twitter became a special tool for internet marketers because it helps them get infront their customers and at the same time build relationships with them.
While Business-to-Consumer (B2C) Companies have been in the forefront of social networks for years, a lot of Business-to-Business Companies (B2B) are still behind the fence being held back wondering how can they capitalize on the strength of this new platform.
Though B2B companies differ from B2C companies in terms of the scale of their businesses, social media for B2B efforts has no significant difference from that of B2C.
It's just a matter of shifting focus.
While B2C are into individuals, B2B on the other hand are focused in small businesses.
But the same concept applies when using Social Media.
In fact, there are quite a number of B2B companies that have thought carefully of these efforts and have participated in the social conversations.
Two of these companies were featured during the Social Media Success Summit 2011.
They are Cisco Systems and The Boeing Company.
They also sent their respective Online Community Manager and Communications Director to give insights on how B2B companies can use social media to find and engage their customers and build their online brand reputation.
Here are some important insights on social media activities that have impact on B2B marketing: Listening & Monitoring It may sound so clitché, but this is the main reason why you bring in Social Media to your business.
Since you are eyeing on getting leads or partners, the best way to get in front of them is through Social Listening.
With active listening process, you gain insights about their view points and sentiments about your product or services.
This enables you to monitor relevant conversations and at the same time you will be able to analyze the conversations and measure its impact on your business.
Creating & Sharing Social Media is the perfect space for you to create and share your technology that aims to help small businesses, whatever type of niche you have.
B2B companies can make use of Social Nets for research reports, newsworthy items and the industries best practices so customers and partners could increase their consideration on their products or services.
Engaging B2B companies should look no further.
Social Media is your tool to engage your customers/partners.
The level of engagement plays a vital role in your marketing outcomes and the right place to cultivate that is the social clouds.
Best way to engage them is to join the conversations and deliver something that would impact their perceptions.
Through conversations, you will have the chance to address their issues and solve their problems and at the same time you are igniting them to be advocates.
Social reputation is as more important as sales reputation.
If you are a B2B company and you want to be in the forefront of your industry, then you have to start integrating social media with your business.
Build your social reputation and sales reputation, and reap the fruits of your online marketing efforts.
This has simply become one of the standards in Internet Marketing.
Social Networking sites like Facebook and Twitter became a special tool for internet marketers because it helps them get infront their customers and at the same time build relationships with them.
While Business-to-Consumer (B2C) Companies have been in the forefront of social networks for years, a lot of Business-to-Business Companies (B2B) are still behind the fence being held back wondering how can they capitalize on the strength of this new platform.
Though B2B companies differ from B2C companies in terms of the scale of their businesses, social media for B2B efforts has no significant difference from that of B2C.
It's just a matter of shifting focus.
While B2C are into individuals, B2B on the other hand are focused in small businesses.
But the same concept applies when using Social Media.
In fact, there are quite a number of B2B companies that have thought carefully of these efforts and have participated in the social conversations.
Two of these companies were featured during the Social Media Success Summit 2011.
They are Cisco Systems and The Boeing Company.
They also sent their respective Online Community Manager and Communications Director to give insights on how B2B companies can use social media to find and engage their customers and build their online brand reputation.
Here are some important insights on social media activities that have impact on B2B marketing: Listening & Monitoring It may sound so clitché, but this is the main reason why you bring in Social Media to your business.
Since you are eyeing on getting leads or partners, the best way to get in front of them is through Social Listening.
With active listening process, you gain insights about their view points and sentiments about your product or services.
This enables you to monitor relevant conversations and at the same time you will be able to analyze the conversations and measure its impact on your business.
Creating & Sharing Social Media is the perfect space for you to create and share your technology that aims to help small businesses, whatever type of niche you have.
B2B companies can make use of Social Nets for research reports, newsworthy items and the industries best practices so customers and partners could increase their consideration on their products or services.
Engaging B2B companies should look no further.
Social Media is your tool to engage your customers/partners.
The level of engagement plays a vital role in your marketing outcomes and the right place to cultivate that is the social clouds.
Best way to engage them is to join the conversations and deliver something that would impact their perceptions.
Through conversations, you will have the chance to address their issues and solve their problems and at the same time you are igniting them to be advocates.
Social reputation is as more important as sales reputation.
If you are a B2B company and you want to be in the forefront of your industry, then you have to start integrating social media with your business.
Build your social reputation and sales reputation, and reap the fruits of your online marketing efforts.