Your blog's design, features and management depends on the objectives that you hope to achieve through it.
Work towards making it as unique as yourself or your business.
This article gives some helpful tips in creating a unique blog.
Content Order Since most people just read the posts and articles in the given order, place your recent posts at the top of your home page.
Include a few of your recent writings on the home page so that new visitors are encouraged to continue reading.
Date Search Most people like reading blogs in chronological order because of which the timeline is a good option.
The timeline makes information organized and easily accessible and is extremely important in blogs for news and events.
Blog Search Adding a search tool is nice as visitors searching for specific information or a particular post can find it much easier.
As long as it does not take up too much space and can be found easily, it is a good option.
Active Posts Active posts are also a good idea as the readers can discuss recent posts in the comments section.
Integrated Menu In order to help direct traffic from your blog to your main site, you can integrate the menu of the website into the blog to make it easier for readers to reach the site.
While each navigational technique has individual advantages, you should choose one to be the principal navigational method.
The Main Menu Readers should be able to view your main menu or your primary navigation easily.
You can choose between the horizontal menu while or the left hand menu.
Placing the menu on the left hand side will make it the first thing users see and allow drop menus as well.
When And How To Post Calculate the occurrence of your posts according to your goals.
If posting for SEO purposes, posts should be frequent, three of more times a week, and the articles should be original content and to the point.
If the purpose of your blog is to communicate your expertise in your field, the posts can be less frequent and longer.
If you do not plan to post regularly, then publish your posts without the dates.
How Personal Should The Blog Be? The style of the blog depends on the target readers.
If your personal blog is your means of promoting your small business, then it is best to personalise your blog in a way that it complements your personality and style of writing.
A company blog, however, will have to be more formal with a group of individuals writing about the business aims of the company.
Interaction With Readers You can choose to allow visitors to post comments, but don't use this feature unnecessarily.
Comments, if allowed must be monitored closely.
If you want readers to comment, ask for it and respond promptly at all times.