Testing And Tracking In Your Online Business - Why You Need It
Testing and tracking is very important if you want to make more money, and stop doing the things that aren't producing for you.
This is something that is essential to direct marketing, and it's something that is essential to your success...
as opposed to brand marketing.
Did you know that the simplest change in your internet marketing campaigns can have a great impact on your sales and conversions? You could already be doing well in your business...
but a simple headline change can catapult your sales through the roof.
Testing and tracking is something that you will want to do online - and don't let anyone tell you differently.
I want to go over a few ways that you can start testing and tracking in your online business.
These ways are simple and easy to do, and are things that even the simplest beginner can begin doing.
Because if you don't know where money is be made, and where money is being lost...
how will you ever stain a profitable business, especially when you're losing money at a rapid rate? Here's the first way you can start tracking and testing online: 1) Using pay per click advertising (PPC) Pay per click companies like Google AdWords and Bing Ads allows you to track your conversions on certain keywords that you are bidding on.
I won't go over what "PPC" is - as this is a standard form of internet advertising nowadays.
Just know that this is a good way to start testing and tracking within your business.
Typically AdWords and Bing Ads will have you place a few snippets of code on your landing page, and on your "order confirmation" page, to determine which keyword is producing the best results for you.
With this kind of information known, you could do a lot of things.
You could ramp up your cost per click, you could test other keywords in the same way also, you could delete a ton of low traffic keywords, and this will also help to increase your quality score.
Your CTR (click through rating) will more than likely increase, you could increase your prices to see if you can make more money, and more.
Can you see how testing and tracking can have a positive impact on you business? Here's another way you can do it: 2) Test landing pages Landing pages and squeeze pages can also be tested.
You will want to test these kinds of pages so that you can see which ones produce the most opt-ins and subscribers.
This is an easy way to test, but can be extremely profitable.
I've tested a lot of different squeeze pages, and the one that I have now has outdone all of the others.
So I know you can do this, because it's so easy.
Always test and track in your business.
You never know when the simplest change can yield more sales.
Be sure to do it today.
Good luck with marketing online.