I've been thinking about how much time a person or company should spend on Marketing/Promoting their Blog.
Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name/brand) is everywhere.
Is there ever a time when marketing what you sell or do is too much marketing? I can't imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand.
If you do have someone like that, he or she probably won't be there very long.
I would rather have the problem of too much business and too much awareness than not enough.
Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can't just set it and leave it.
You have to listen more than you do anything in today's new marketing environment.
So, how much time should you spend listening? More than you are probably willing to spend time doing I'll bet.
If you aren't willing to listen, how will you know what to do? How will you know when to do it? So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day.
So, do you market your blog everyday? How much time do you a lot for that task? Do you promote your blog everyday?