Deciding to get on Twitter to optimize your business may be one of the best decisions you can make.
But before you can start collecting a strong following, you first have to make yourself real to your followers.
You cannot just be a nameless, faceless person and still expect people to believe what you are saying.
So if you want to make your profile stand out, make sure that your bio is complete and you have a picture posted.
Better yet, post a short and interesting video on one of your tweets or the website you provided on your profile.
This will make you more real and more human to your followers.
A video will introduce you to your followers much better than tweets and pictures can.
It is a great way to start to build relationships with people whom you may do business with in the future.
A few things to consider though before you set up a camera and jump right in.
First, make a video about you, not your business.
That is because your goal right now, as a new Twitter user, is to build relationships with other Twitter users.
Think of it as a virtual handshake.
Before you actually launch yourself as a salesman, introduce yourself first as a friend.
A lot of users steer clear from salespeople, so using a sales pitch as an introduction can damage your chances of connecting with your prospects.
So what do you talk about in your video? Talk about general things like your background and your interests.
Maybe you have a hobby or a skill that you can tell people about.
You can also just introduce yourself and talk about how you found Twitter and what you think about the impact it has made.
You can probably think of a million other non-business and non-sales topics that you can talk about in your video.
Just remember that Twitter is used to build relationships, not to do give a sales pitch.
Also keep in mind the image that you want to project because this video can very well be the "face" of your brand or your company.
If you want to be known as a successful entrepreneur then you better look the part.
Pay attention to your appearance, people! Finally, keep your Twitter welcome video short and sweet.
No one really has the time to watch 15 minutes of someone talking about himself/herself.
A video that is one or two minutes long is enough for you to tell your audience about yourself.
Building relationships with your audience is the key element in any business, online or offline.
The main difference is that when doing business online, some humanity is lost.
Putting up a welcome video is an essential part in making your Twitter profile warmer and friendlier.