How Can Leaflet Distribution End Up In Failure?
There are many advantages of leaflet distribution. It is a much more affordable solution than other forms of advertising on TV and radio. It takes only a small amount of money for the leaflets to be designed, printed and distributed to potential customers. But the strategy is very effective as you can reach a number of people by doing this. However, you should try to see that the method is very successful by designing good leaflets. There is no use if your flyers end up in the trash bin without the recipient taking a single look at it. The success of the campaign rests on the fact that more and more people read the leaflets and visit your store to add to your business.
It is often said that leaflet distribution is a poor man's strategy. But it is also an answer to the recession where cost-cutting has been the highlight of every business. In this scenario, you have a choice of completely saying no to advertising costs or trying to keep the business visible by adopting a more cost effective measure like this method. Small companies can consider doing this to boost their business. Many of them also attach discount coupons or small promotional gifts to make the leaflets more noticeable. There is a chance that when people get a free gift or coupon, they will be forced to read the leaflet and thus know about your business.
Lack of Planning
If your leaflet distribution campaign lacks planning and direction, then there is every chance of failure. Even the small investment that you have made will go waste and there will be no return on it. The main reason for the failure of the campaign can be attributed to poor market research. You must make sure that you distribute the leaflets to people who are likely to have some interest in your business. If you deal with sports gear, then you should target the health clubs and gyms or the young people who are more likely to buy them. Targeting housewives may not give you much success.
Improper Choice of Distribution Company
Another reason for the failure of leaflet distribution is when you hire the wrong company. It is important that you make a research on the distribution companies available before hiring one for the job. The company might make you a good offer but may not do the job well, making the campaign a failure. You need to hire a good company with a proven track record. The company should be accountable to you and give you a comprehensive report about the people it has targeted and how many have actually received the flyers. A reliable company will never let your campaign be a failure.
You can sense something amiss when the company makes you an offer too good to believe. Since you too are a businessman, you must know that a company has to be profit-oriented. There has to be something wrong if the company suggests a price which can never be profitable if the campaign is done in the right way. You should also find out if the infrastructure of the company is good enough for it to handle your campaign successfully. It should have the technology to make use of online satellite systems to show the distribution process. Thus, to avoid making the leaflet distribution campaign a failure, select the right company for the job.
It is often said that leaflet distribution is a poor man's strategy. But it is also an answer to the recession where cost-cutting has been the highlight of every business. In this scenario, you have a choice of completely saying no to advertising costs or trying to keep the business visible by adopting a more cost effective measure like this method. Small companies can consider doing this to boost their business. Many of them also attach discount coupons or small promotional gifts to make the leaflets more noticeable. There is a chance that when people get a free gift or coupon, they will be forced to read the leaflet and thus know about your business.
Lack of Planning
If your leaflet distribution campaign lacks planning and direction, then there is every chance of failure. Even the small investment that you have made will go waste and there will be no return on it. The main reason for the failure of the campaign can be attributed to poor market research. You must make sure that you distribute the leaflets to people who are likely to have some interest in your business. If you deal with sports gear, then you should target the health clubs and gyms or the young people who are more likely to buy them. Targeting housewives may not give you much success.
Improper Choice of Distribution Company
Another reason for the failure of leaflet distribution is when you hire the wrong company. It is important that you make a research on the distribution companies available before hiring one for the job. The company might make you a good offer but may not do the job well, making the campaign a failure. You need to hire a good company with a proven track record. The company should be accountable to you and give you a comprehensive report about the people it has targeted and how many have actually received the flyers. A reliable company will never let your campaign be a failure.
You can sense something amiss when the company makes you an offer too good to believe. Since you too are a businessman, you must know that a company has to be profit-oriented. There has to be something wrong if the company suggests a price which can never be profitable if the campaign is done in the right way. You should also find out if the infrastructure of the company is good enough for it to handle your campaign successfully. It should have the technology to make use of online satellite systems to show the distribution process. Thus, to avoid making the leaflet distribution campaign a failure, select the right company for the job.