Over the years people have communicated in various forms such as face to face communication, telephone, written letter, email, and social media to name a few.
Social Media is becoming more of a norm rather than a trend.
In addition, businesses have been interacting with potential and current clients to offer more products and services.
Websites like Facebook and Twitter have dominated the social media market.
Once you figure out what product you want to create, promote, or sell, you want to use Facebook or Twitter to generate more potential clients and serve your current clients better.
Here are a few examples of how to do this:

1. Set up a Twitter and a Facebook account and start adding friends and joining groups.
   This is one of the easiest ways to get your business the recognition it needs with the people you know and the people who may want to get involved in your business whether as a customer, affiliate, or even partner.
   
2. Put the information that you believe is most important for people to know regarding your business.
   You don't really want to clutter your page with stuff that's unrelated to what you're working on.
   
3. It's really important to be selective in regards to when to promote your website.
   You want people to know about your business, but you don't want to bombard people with your link because you will come across as over-aggressive.
   

The best thing about social media is that it's fun to be a part of and interact with people, which will help you in the long run make money on the internet.