Internet Marketing Has Come A Long Way
Public Relations in India have come along a long way. Typically a public relations agency's role has changed over the years. From traditional news tracking and news pitching, today public relations agencies are positioning themselves as image builders. Crisis management and personality grooming are other roles that brands are looking out in public relations exercises today. With new media stepping up in the integrated marketing communication plans, public relations agencies in India are specialising in digital monitoring of news. There are few public relations agencies which are setting up digital wings to optimise the upcoming digital trends.
The Media industry in India is a vibrant institution that has enormous power to shape public opinion and create societal awakening. It plays a crucial role in channelising information to the audience so that they make informed decisions. According to reports, the entertainment and media industry in India is on a high growth trajectory and is set to touch Rs 1.75 lakh crore by 2016, on the back of continued growth in advertising and consumer spends. It is one of the fastest growing industries and has been identified as a lucrative destination for FDI.
Social media marketing today has become an affordable medium of communication. The trend of social usage in digital media plans has just begun but largely every brand category is looking at leveraging this platform at various levels as per their end goals. Social in India is picking up as medium of communication and brands today are keenly looking at it to integrate marketing ideas. Building conversations is what brands are primarily looking from social. Engagement using social tools is yet to be taken off impressively by India brands today. Social media marketing in India for small businesses is proving to be effective while bigger brands are using social for recall and instant response activities.
Online advertisements are often considered to be disruptive and annoying. With pop ups to flashy displays online advertisements have not laid impressive effects on brand users. It will be unfair to state that all online advertisements have not set effectiveness. There has been interesting work by brands in India. From teaser campaigns to utilisation of search engines for brand navigation, brands in India have tired their hand on everything. Though we have brands still replicating tvcs on video platforms industry experts believe online advertising is here to grow and take the users to brands potential platform of sales and product displays.
The Media industry in India is a vibrant institution that has enormous power to shape public opinion and create societal awakening. It plays a crucial role in channelising information to the audience so that they make informed decisions. According to reports, the entertainment and media industry in India is on a high growth trajectory and is set to touch Rs 1.75 lakh crore by 2016, on the back of continued growth in advertising and consumer spends. It is one of the fastest growing industries and has been identified as a lucrative destination for FDI.
Social media marketing today has become an affordable medium of communication. The trend of social usage in digital media plans has just begun but largely every brand category is looking at leveraging this platform at various levels as per their end goals. Social in India is picking up as medium of communication and brands today are keenly looking at it to integrate marketing ideas. Building conversations is what brands are primarily looking from social. Engagement using social tools is yet to be taken off impressively by India brands today. Social media marketing in India for small businesses is proving to be effective while bigger brands are using social for recall and instant response activities.
Online advertisements are often considered to be disruptive and annoying. With pop ups to flashy displays online advertisements have not laid impressive effects on brand users. It will be unfair to state that all online advertisements have not set effectiveness. There has been interesting work by brands in India. From teaser campaigns to utilisation of search engines for brand navigation, brands in India have tired their hand on everything. Though we have brands still replicating tvcs on video platforms industry experts believe online advertising is here to grow and take the users to brands potential platform of sales and product displays.