Generating Leads On Social Media - How To Go About It
Social media is the be all and end all of any business today.
To put it straight, it is impossible to make it to the top without social media because this is where most of your customers begin their search.
It is where they place their demands and voice their opinions.
And, as a matter of fact, that is a great deal of valuable information you can use if you want to stick it out for long.
So, do you want to know how you could possibly generate leads on social media? It boils down to listening and interacting.
Here's a detail on the same.
1.
What are others saying about your business? Most companies have to force people to fill up feedback forms to get information on what they think about their brand or business.
Social media gives it to you free of cost and without any coaxing.
Besides, the opinions are all genuine.
They might talk to you directly or indirectly.
After you've read what's being said about your business, you need to act upon it.
This could include answering questions posed by customers and following up on the conversation to ensure the issue has been clarified.
You can provide contact details just in case the customer would like to have a private, offline conversation.
Another way to resolve problems is to direct customers to resources, internal and external, to give them a better picture of the problem at hand.
You can also take note of customer queries to create a winning email marketing campaign.
2.
What are others saying about your competitors? Our worth is always measured in relation to others.
Hence, it helps to know and monitor what others are saying about your competitors.
It tells you where you stand by pinpointing the unique features of your business as well as the areas it lacks in relation to your competitors.
It also informs you on the features that customers like or do not like on a competitor's product or service.
This way you will further be able to customize your offerings to customer preferences and needs.
It is easy to monitor such conversations using social media monitoring tools.
Should you interact or remain a silent spectator? We would advise taking the middle path.
Give the company a chance to answer their customers.
You can at the end add your two pence without sounding too pushy.
Give a solution to the problem instead of asking them to sign up for your services.
Communicate as if you're just another contributor.
3.
What are the ongoing problems? Yet another way to generate leads through social media is to take note of the problems customers are looking to solve.
The best way you can do so is by looking at the latest trends in your industry.
A business owner should do a periodic keyword research in relation to industry terms.
Join conversations and introduce yourself as one who would honestly like to participate in the chat given your expertise in the field.
When addressing a problem, your aim should be to help solve the problem and not push your product to the forefront.
After all, the motive is to build relationships and not sell your wares.
To put it straight, it is impossible to make it to the top without social media because this is where most of your customers begin their search.
It is where they place their demands and voice their opinions.
And, as a matter of fact, that is a great deal of valuable information you can use if you want to stick it out for long.
So, do you want to know how you could possibly generate leads on social media? It boils down to listening and interacting.
Here's a detail on the same.
1.
What are others saying about your business? Most companies have to force people to fill up feedback forms to get information on what they think about their brand or business.
Social media gives it to you free of cost and without any coaxing.
Besides, the opinions are all genuine.
They might talk to you directly or indirectly.
After you've read what's being said about your business, you need to act upon it.
This could include answering questions posed by customers and following up on the conversation to ensure the issue has been clarified.
You can provide contact details just in case the customer would like to have a private, offline conversation.
Another way to resolve problems is to direct customers to resources, internal and external, to give them a better picture of the problem at hand.
You can also take note of customer queries to create a winning email marketing campaign.
2.
What are others saying about your competitors? Our worth is always measured in relation to others.
Hence, it helps to know and monitor what others are saying about your competitors.
It tells you where you stand by pinpointing the unique features of your business as well as the areas it lacks in relation to your competitors.
It also informs you on the features that customers like or do not like on a competitor's product or service.
This way you will further be able to customize your offerings to customer preferences and needs.
It is easy to monitor such conversations using social media monitoring tools.
Should you interact or remain a silent spectator? We would advise taking the middle path.
Give the company a chance to answer their customers.
You can at the end add your two pence without sounding too pushy.
Give a solution to the problem instead of asking them to sign up for your services.
Communicate as if you're just another contributor.
3.
What are the ongoing problems? Yet another way to generate leads through social media is to take note of the problems customers are looking to solve.
The best way you can do so is by looking at the latest trends in your industry.
A business owner should do a periodic keyword research in relation to industry terms.
Join conversations and introduce yourself as one who would honestly like to participate in the chat given your expertise in the field.
When addressing a problem, your aim should be to help solve the problem and not push your product to the forefront.
After all, the motive is to build relationships and not sell your wares.