How To Side-Step These 3 Common Copywriting Mistakes
Wondering why you're sales copy isn't converting too well? Mistakes that are made from ignorance are understandable, so learning as much as possible about them will serve to remove one more source of poorly converting copy. Many things contribute to winning copy, so it's our aim to help you write better by discussing some of the more common mistakes we see all the time.
A simple mistake but one that is important not to make is not learning about the core details of the product they are writing about. When you don't have much knowledge about the product, you'll obviously have a hard time trying to convince the prospect to buy it. The reader will be able to quickly and easily tell that you don't have any knowledge about the product. This will take a major toll on your conversion rate and lower your sales. Always remember to learn everything you can about the product you will be promoting from top to bottom. Once you know the product completely you will be able to use creativity to illustrate the better points. When you are sure about these things you can be crystal clear with your writing and make sure that the buyer gets a fair idea about the product. When writing sales copy it is a fine line: say everything you have to say but don't make the mistake of giving too much away. This can be a fine line to walk, especially if you do not know how to properly balance your copy. You need to use the sales letter to both educate the customer and make him eager to purchase what you are selling. The easiest way to do this is to play up the benefits of the product so that your customer knows just how it will benefit her. Don't go too heavy on specific features or the other details won't really matter when it comes time for the customer to buy. Keep the fluff out of the sales copy and include the necessary details that you feel would influence your prospect's buying decision. Lots of copywriters fall in love with what they are writing about and forget that they are not writing copy for themselves but are writing to get someone else to buy what they are selling. Keep the ideal customer at the front of your brain and then write your sales copy for that person.
Sometimes it's the little details that can cause problems such as grammatical and spelling mistakes. Your aim here is to make sales, not break them by sound unprofessional. So that's why proof reading and revision were invented, and they can make all the difference sometimes. If your prospects get a feel that you haven't taken your sales copy seriously, then they'll obviously feel that your product isn't that worth it. Instead of trying to check for everything at once, you can read it once for spelling, once for grammar, once for organization, etc.
Any writer will tell you it requires time and dedication to become an effective copywriter. You can sort of instantly improve as a copywriter just by refusing to commit the silly mistakes. Keep records of what you read, and try to keep in mind about the mistakes you read about.
A simple mistake but one that is important not to make is not learning about the core details of the product they are writing about. When you don't have much knowledge about the product, you'll obviously have a hard time trying to convince the prospect to buy it. The reader will be able to quickly and easily tell that you don't have any knowledge about the product. This will take a major toll on your conversion rate and lower your sales. Always remember to learn everything you can about the product you will be promoting from top to bottom. Once you know the product completely you will be able to use creativity to illustrate the better points. When you are sure about these things you can be crystal clear with your writing and make sure that the buyer gets a fair idea about the product. When writing sales copy it is a fine line: say everything you have to say but don't make the mistake of giving too much away. This can be a fine line to walk, especially if you do not know how to properly balance your copy. You need to use the sales letter to both educate the customer and make him eager to purchase what you are selling. The easiest way to do this is to play up the benefits of the product so that your customer knows just how it will benefit her. Don't go too heavy on specific features or the other details won't really matter when it comes time for the customer to buy. Keep the fluff out of the sales copy and include the necessary details that you feel would influence your prospect's buying decision. Lots of copywriters fall in love with what they are writing about and forget that they are not writing copy for themselves but are writing to get someone else to buy what they are selling. Keep the ideal customer at the front of your brain and then write your sales copy for that person.
Sometimes it's the little details that can cause problems such as grammatical and spelling mistakes. Your aim here is to make sales, not break them by sound unprofessional. So that's why proof reading and revision were invented, and they can make all the difference sometimes. If your prospects get a feel that you haven't taken your sales copy seriously, then they'll obviously feel that your product isn't that worth it. Instead of trying to check for everything at once, you can read it once for spelling, once for grammar, once for organization, etc.
Any writer will tell you it requires time and dedication to become an effective copywriter. You can sort of instantly improve as a copywriter just by refusing to commit the silly mistakes. Keep records of what you read, and try to keep in mind about the mistakes you read about.