Little Martial Arts Business "Golden Nuggets" For BIG Results
When you begin to market more and drive more traffic to your Martial Arts business you must also remember that an air tight enrollment system, proper follow up to begin the upgrade process and a descent tuition number are all parts of the marketing matrix.
When you pay for any marketing or engage in any marketing activity you should make it a point to answer your phone between the hours of 9AM and 9PM.
Call me crazy, but I have set intro appointments that have turned into long term students, in the car, in my back yard, at the gym, on the beach and some other places I don't want to mention.
Was I an obsessed workaholic? NO - not really, I just knew that most of my students came from phone calls, so if I wanted more students I should answer my phone!!! Eventually I shared the burden with my partner and my assistant.
Between the 3 of us sharing "on call hours" our phones were answered live 99% of the time! Therefore our marketing paid off! People often complain and moan about how the mail piece didn't work, or the insert didn't pull, but then you call their martial arts school and they don't answer the phone.
So I urge you to answer your phone! Your prospect, who's hot to trot, and wants to get going doesn't understand, why at 11 AM in the morning, you are not available! If you are a one man show- think about who can answer the phone when you are teaching? Train them completely on a winning formula and you'll be pleased with the results.
When you pay for any marketing or engage in any marketing activity you should make it a point to answer your phone between the hours of 9AM and 9PM.
Call me crazy, but I have set intro appointments that have turned into long term students, in the car, in my back yard, at the gym, on the beach and some other places I don't want to mention.
Was I an obsessed workaholic? NO - not really, I just knew that most of my students came from phone calls, so if I wanted more students I should answer my phone!!! Eventually I shared the burden with my partner and my assistant.
Between the 3 of us sharing "on call hours" our phones were answered live 99% of the time! Therefore our marketing paid off! People often complain and moan about how the mail piece didn't work, or the insert didn't pull, but then you call their martial arts school and they don't answer the phone.
So I urge you to answer your phone! Your prospect, who's hot to trot, and wants to get going doesn't understand, why at 11 AM in the morning, you are not available! If you are a one man show- think about who can answer the phone when you are teaching? Train them completely on a winning formula and you'll be pleased with the results.