Most start-ups are scared of advertisement, mainly because of the cost factor, if the campaign fails -lots of money is lost and company image irreparably damaged.
So opting for a full fledged advertising campaign is quite a risk! And even if you have the money to spare for this sort of advertisement, you will require some serious planning and good hiring (costs money again) Why bear this risk and cost? What is your motive? You want to reach out to your customers - connect with the existing and target new.
Well, with this core intention, Facebook Fan page is the best advertising tool.
For those who have already spent good amount of money in traditional advertising techniques, I would suggest, spare some thought for this modern, social media advertising and you will be amazed to see your ROI.
Facebook fan page is a sure way to get into the main league of business, an advertising strategy that has been voraciously tested successful all over the globe.
Main benefit of Facebook fan page is cost effectiveness.
And the amazing result that you achieve within a budget is unimaginable with traditional advertising techniques.
Gone are the days of newspaper, TV, bill board advertisement - the new mantra is "SOCIAL MEDIA ADVERTISING" and Facebook fan page tops the list - and there are two primary reason for this - one, Facebook has the maximum user base as compared to other competitor's in same league, like My Space or Twitter, and second - Facebook is a favorite choice of application developers also, for they get immense freedom and credit here.
Go ahead, save your money - just create a Facebook fan page and choose a good application developer to customize the page - that's it, you are good to go!