The First Step To AdWords Success
Better than newspaper, direct mail or yellow page advertising, Google AdWords is the direct marketing engine for our generation. It is one of the fastest and best ways to create web traffic and increase your online business presence. AdWords rewards those who are on top of their game and penalizes everyone else. It's easy to outperform the amateurs -- if you know the secrets -- and if you know what you're doing!
When I help other small business owners and home business entrepreneurs, I am constantly amazed with the haphazardness by which they initially set-up their Google AdWords Campaigns. Done wrong and AdWords will quickly eat up your advertising budget. And believe me, there are thousands of small business owners losing money everyday on AdWords.
Since I've seen so many AdWords Campaigns set-up incorrectly, I want share another "UnPublished Secret".
Budget - When most people establish their AdWords budget, they typically think about what they have available to spend or how much their willing to lose. The trick to establishing your budget is to think in a totally different way. I typically use $2,000 - $3,000 per campaign per day and usually budget $20,000 - $50,000 per day in total. This might seem like ridiculous amount of money for a small business owner like me to risk. Yet I do this, not because I have a spare $50k, but rather because I truly believe that my business is designed to help others. How else could I reach as many people as I do? By using the laws of attraction, I am positioning myself for the loads of customers that I plan to bring into my website. This "Be-Do-Have" approach nets me tons of daily traffic, and rarely, do I ever, even come close to my budget. Google likes the fact that I'm putting all my chips into the game and rewards me generously. I simply monitor my campaigns, and if I see that I am attracting more business than I can handle, I simply pause my AdWords until later. I find that there's about a 30% lag from what Google says I've spent at that current time, until it's all tallied at the end of the day. For example, if Google tells me that I've spent $100 on AdWords up until a certain point in the day, and I pause a campaign, I would expect to spend approximately $130 in total, when everything is said and done. Still, it's the mindset of an entrepreneur that Google is looking for. If you are playing it safe with $50 or $100 budgets, I suggest that you play to win with $1,000 - $5,000 daily budgets and your results will demonstrate your commitment.
Delivery Method - There are two possible selections that Google gives you. The default selection is "Standard: Show ads evenly over time". Again, I believe this default selection is playing the game safe. By taking your AdWords campaign to the next level and selecting "Accelerated: Show ads as quickly as possible", you are now stepping up the plate. Fail fast and you will quickly learn what works. Then, make modifications to your campaigns and move onwards to success more rapidly.
Position Preference - To the surprise of many people, research tells us that the best position in Google AdWords is not #1. Eye studies confirm that the best positions to showcase your ads are really #4 through #6. If your ads are still languishing in positions beyond #10 or #12, I suggest that you change your ad, increase your bid or drop your campaign. Most people don't go beyond the first page and you're just kidding yourself to think that a lot people will find you buried deep in the bowels of Google.
Ad Serving - Google gives us two options again. While the default option, "Optimize: Show better-performing ads more often" may sound good, it does not follow important direct marketing principles or enable us to develop a statistically valid split-test. By selecting "Rotate: Show ads more evenly", you can accurately and effectively split-test two ads without skewing your results. After each ad has been clicked at least 30 times, you'll have a statistically valid "winner" at a 95% confidence level. Drop the losing ad and keep trying to beat your control ad. This is the essence of direct marketing and a key to improving your AdWords results.
The principles outlined here provide you with a solid foundation to continuously bring "cash-in-hand prospects" to the front door of your website. By simply using Google AdWords and my other "tricks of the trade", you can build effective pay-per-click advertising campaigns for your business today. Here's to your immediate success!
When I help other small business owners and home business entrepreneurs, I am constantly amazed with the haphazardness by which they initially set-up their Google AdWords Campaigns. Done wrong and AdWords will quickly eat up your advertising budget. And believe me, there are thousands of small business owners losing money everyday on AdWords.
Since I've seen so many AdWords Campaigns set-up incorrectly, I want share another "UnPublished Secret".
Budget - When most people establish their AdWords budget, they typically think about what they have available to spend or how much their willing to lose. The trick to establishing your budget is to think in a totally different way. I typically use $2,000 - $3,000 per campaign per day and usually budget $20,000 - $50,000 per day in total. This might seem like ridiculous amount of money for a small business owner like me to risk. Yet I do this, not because I have a spare $50k, but rather because I truly believe that my business is designed to help others. How else could I reach as many people as I do? By using the laws of attraction, I am positioning myself for the loads of customers that I plan to bring into my website. This "Be-Do-Have" approach nets me tons of daily traffic, and rarely, do I ever, even come close to my budget. Google likes the fact that I'm putting all my chips into the game and rewards me generously. I simply monitor my campaigns, and if I see that I am attracting more business than I can handle, I simply pause my AdWords until later. I find that there's about a 30% lag from what Google says I've spent at that current time, until it's all tallied at the end of the day. For example, if Google tells me that I've spent $100 on AdWords up until a certain point in the day, and I pause a campaign, I would expect to spend approximately $130 in total, when everything is said and done. Still, it's the mindset of an entrepreneur that Google is looking for. If you are playing it safe with $50 or $100 budgets, I suggest that you play to win with $1,000 - $5,000 daily budgets and your results will demonstrate your commitment.
Delivery Method - There are two possible selections that Google gives you. The default selection is "Standard: Show ads evenly over time". Again, I believe this default selection is playing the game safe. By taking your AdWords campaign to the next level and selecting "Accelerated: Show ads as quickly as possible", you are now stepping up the plate. Fail fast and you will quickly learn what works. Then, make modifications to your campaigns and move onwards to success more rapidly.
Position Preference - To the surprise of many people, research tells us that the best position in Google AdWords is not #1. Eye studies confirm that the best positions to showcase your ads are really #4 through #6. If your ads are still languishing in positions beyond #10 or #12, I suggest that you change your ad, increase your bid or drop your campaign. Most people don't go beyond the first page and you're just kidding yourself to think that a lot people will find you buried deep in the bowels of Google.
Ad Serving - Google gives us two options again. While the default option, "Optimize: Show better-performing ads more often" may sound good, it does not follow important direct marketing principles or enable us to develop a statistically valid split-test. By selecting "Rotate: Show ads more evenly", you can accurately and effectively split-test two ads without skewing your results. After each ad has been clicked at least 30 times, you'll have a statistically valid "winner" at a 95% confidence level. Drop the losing ad and keep trying to beat your control ad. This is the essence of direct marketing and a key to improving your AdWords results.
The principles outlined here provide you with a solid foundation to continuously bring "cash-in-hand prospects" to the front door of your website. By simply using Google AdWords and my other "tricks of the trade", you can build effective pay-per-click advertising campaigns for your business today. Here's to your immediate success!