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Short Message-long And Lasting Benefits

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The Short Message Service (SMS) has recently taken on new meaning for business owners, as it is no longer merely a social tool, but an effective and valuable tool in the world of business. In the current communication environment, SMS are seen as a ubiquitous, acceptable and popular form of getting in touch. For this reason, they are the ideal tool for efficiently reminding clients of an appointment or limited offer available, while not seeming impersonal or abrupt.

SMS Services

Services that organise these messaging systems can save businesses a significant amount of money by preventing no-shows and ensuring special deals receive maximum exposure. Therefore, the adoption of SMS services delivery can be seen as a wise investment which will lead to increased productivity and profit margins. However, care should be taken when choosing a company to provide these services, as the new industry is relatively unregulated and often infiltrated by companies lacking specialist knowledge.

Reminders

Not only will reminders prevent the losses caused by clients missing appointments, they also offer a level of consumer activity, which promotes your business and makes the service more enjoyable. Any number of reminders can be sent out at selected intervals of time prior to the appointment, and most services allow clients to opt out if they dont wish to receive the notifications.
SMS reminders can be sent to a destination most convenient for the client, including email accounts, home phones or mobile phones. The flexibility of this SMS function makes it an ideal way to set up a system tailored to your clients needs.

Marketing

Once headway is made in using SMS as a business tool, the opportunities and benefits will continue to present themselves. If reminders are working well for your business, the service can be enhanced to promote marketing campaigns such as limited time offers and special deals.

Two-way SMS services allow clients to subscribe to notification of certain offers, while declining others that do not relate to or interest them. While this is a more expensive service offered, the Australian Consumer Association is set to make this a concrete regulation to ensure customers do not feel harassed by constant SMS updates.

The key to SMS success is that customers can act quickly upon a promotion or offer, by calling or texting back immediately, rather than writing down a phone number.

Possibly the best reason to implement an SMS reminder and marketing system is that there are highly professional, affordable services available that take all the hard work out of keeping in touch with your clients. The money saved and sales made through having clients turn up every time and taking advantage of special deals, will far outweigh the cost of the service.

In addition, SMS used in the correct way can firmly establish your business as one which is forward thinking and technologically advanced both essential features in todays modern consumer environment
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