Success When Opening A Dollar Store Requires Creating The Right Atmosphere
It’s hard to believe, but one of the keys to achieving true success when opening a dollar store is all about creating the right atmosphere in your store. Success requires creating a store where shoppers want to come back time and again. It involves creating a store where shoppers want to stay longer and shop more. While achieving this may seem like an almost impossible challenge, it is very possible with a little effort and ingenuity. In this article I present success when opening a dollar store requires creating the right atmosphere.
Focus on your store layout before you open for business. In fact focus on the layout before you set up a single fixture of display. Create aisles with adequate room for shoppers to comfortably pass each other. Keep the traffic in your store flowing smoothly as shoppers move from aisle to aisle. Merchandise placement should follow a natural pattern; one department should naturally move to another. Make it easy for clerks and cashiers to view from the front to the rear of the store as they stand at the cash registers or while stocking shelves.
When opening a dollar store always maintain a clean and well-organized store. Shoppers will comment on your stores organization and cleanliness with just a little effort. Don’t allow floors to become dirty during the day. A quick periodic spot-sweep takes care of most dirt and grime on the floor. Periodically walking the store aisle by aisle allows merchandise to be picked up and returned to its proper location.
Lighting is more important than you might think. Take a walk through your store. Look for dimly lit corners. Often poor lighting along walls will create shadows. This is especially true as you move toward the back of the store. Brighten things up by adding a little extra lighting. Spot lights, track lights or higher wattage bulbs overhead can all help. A brighter store allows shoppers to see the products you are selling more easily.
Pick paint colors carefully. Just because deep, bright purple is your favorite color probably isn’t a good reason to use it as the primary color in your store. Sure you want some brighter colors, but remember your job is to appeal to as many shoppers as possible. Painting walls is relatively inexpensive when compared to the extra sales a set of well-chosen colors can generate. Pick colors carefully and then set out to get everything painted before opening a dollar store.
Friendly, smiling employees is the icing on the cake when it comes to creating the right atmosphere in your store. Be sure your interviews include a focus on solid customer service training and skills. Reinforce quality customer service in written performance reviews, additional training, and salary increases for those who excel.
To your dollar store business success!
Focus on your store layout before you open for business. In fact focus on the layout before you set up a single fixture of display. Create aisles with adequate room for shoppers to comfortably pass each other. Keep the traffic in your store flowing smoothly as shoppers move from aisle to aisle. Merchandise placement should follow a natural pattern; one department should naturally move to another. Make it easy for clerks and cashiers to view from the front to the rear of the store as they stand at the cash registers or while stocking shelves.
When opening a dollar store always maintain a clean and well-organized store. Shoppers will comment on your stores organization and cleanliness with just a little effort. Don’t allow floors to become dirty during the day. A quick periodic spot-sweep takes care of most dirt and grime on the floor. Periodically walking the store aisle by aisle allows merchandise to be picked up and returned to its proper location.
Lighting is more important than you might think. Take a walk through your store. Look for dimly lit corners. Often poor lighting along walls will create shadows. This is especially true as you move toward the back of the store. Brighten things up by adding a little extra lighting. Spot lights, track lights or higher wattage bulbs overhead can all help. A brighter store allows shoppers to see the products you are selling more easily.
Pick paint colors carefully. Just because deep, bright purple is your favorite color probably isn’t a good reason to use it as the primary color in your store. Sure you want some brighter colors, but remember your job is to appeal to as many shoppers as possible. Painting walls is relatively inexpensive when compared to the extra sales a set of well-chosen colors can generate. Pick colors carefully and then set out to get everything painted before opening a dollar store.
Friendly, smiling employees is the icing on the cake when it comes to creating the right atmosphere in your store. Be sure your interviews include a focus on solid customer service training and skills. Reinforce quality customer service in written performance reviews, additional training, and salary increases for those who excel.
To your dollar store business success!