Influencing Consumer Behavior by Defining Influencer
The term influencer has now become a phenomenon in the social media world.
What was once considered a simple world that meant a person who has an affect other people's thinking or actions is now a key to success.
In the past few business articles I've read I have come across this word, but its definition is unclear.
Does an influencer have to be someone who affects my thoughts, or my actions? And if so, do such actions have to be grand, or can it be as simple as choosing a salad over a sandwich? What exactly does it mean to be an influencer? I recently read an article that addressed these exact questions.
However rather than focusing on defining an "influencer" it attempted to first address the word "influence" to better tackle the issue.
Realistically, how can we identify an influencer if we don't know what it means to influence? This is the secret to influencing consumer behavior.
Sometimes our decisions and actions are affected by things and not people, so does that make that thing an influence? It's like a domino effect, one question leads to another question that leads to another question which...
well you get the picture.
The article defined influence as "the motivation to consider any new information with new insight, the chief end that a different conclusion might eb found.
" Well by the sound of it, anything can do that..
like a sign, or a dollar, a picture, or even alcohol.
If an influencer is just a noun that influences then it doesn't necessary have to be a person, it can be ANYTHING.
So now the question is, who or what REALLY influences people? I'd like to think I'm more influenced by people than things, but quite frankly I...
or better yet human beings are just not that simple.
We are complicated.
I think we are more skeptical about people versus things, because things don't have the ability to "hurt" us or "betray" us, but then human connection is said to be one of the most powerful connections.
Like I said, we are just not that simple...
thus making it that much more difficult to try to socially "influence.
"'
What was once considered a simple world that meant a person who has an affect other people's thinking or actions is now a key to success.
In the past few business articles I've read I have come across this word, but its definition is unclear.
Does an influencer have to be someone who affects my thoughts, or my actions? And if so, do such actions have to be grand, or can it be as simple as choosing a salad over a sandwich? What exactly does it mean to be an influencer? I recently read an article that addressed these exact questions.
However rather than focusing on defining an "influencer" it attempted to first address the word "influence" to better tackle the issue.
Realistically, how can we identify an influencer if we don't know what it means to influence? This is the secret to influencing consumer behavior.
Sometimes our decisions and actions are affected by things and not people, so does that make that thing an influence? It's like a domino effect, one question leads to another question that leads to another question which...
well you get the picture.
The article defined influence as "the motivation to consider any new information with new insight, the chief end that a different conclusion might eb found.
" Well by the sound of it, anything can do that..
like a sign, or a dollar, a picture, or even alcohol.
If an influencer is just a noun that influences then it doesn't necessary have to be a person, it can be ANYTHING.
So now the question is, who or what REALLY influences people? I'd like to think I'm more influenced by people than things, but quite frankly I...
or better yet human beings are just not that simple.
We are complicated.
I think we are more skeptical about people versus things, because things don't have the ability to "hurt" us or "betray" us, but then human connection is said to be one of the most powerful connections.
Like I said, we are just not that simple...
thus making it that much more difficult to try to socially "influence.
"'