Web Copywriting - Develop Sales Skills and Profit
Want to sell more online? It's easy when you develop your Web copywriting skills.
One student told me a simple, five minute change she made to a headline doubled her daily income.
When you know how to write copy for the Web, not only can you sell more, but you can save time.
Hiring a copywriter is expensive, and it may well be money wasted, because no one knows your business as well as you do.
Not sure what Web copywriting is? It's selling over the Web, using tools like text, images, autoresponder sequences, and even videos.
The operative word is WEB.
The Search Engines Are the Key to Your Web Copywriting Success Web copywriting is a new field, and unfortunately many copywriters who transition from fields like direct response take it too lightly.
They fail to understand the importance of search engines, especially.
I always wince when I see page titles like "Home" or "Welcome" on a new Web copywriter's work because they're costing their clients money.
No one ever searches the Web for "Home" or "Welcome" online, but they definitely search for "London hotel" and "real estate Manhattan".
Simple changes like this can not only improve the profits of your clients, if you write for others, but they can improve your profits too.
When you take the search engines into account when you write Web copy, your copy both saves money, because less advertising is required to get traffic to a Web page, and it also makes money, because it attracts free, organic traffic.
So how do you develop Web copywriting skills that sell? Here are two tips: think about how you can help your customers, because every piece of copy you write should be focused on your customers and their needs, and remember the Web search engines.
One student told me a simple, five minute change she made to a headline doubled her daily income.
When you know how to write copy for the Web, not only can you sell more, but you can save time.
Hiring a copywriter is expensive, and it may well be money wasted, because no one knows your business as well as you do.
Not sure what Web copywriting is? It's selling over the Web, using tools like text, images, autoresponder sequences, and even videos.
The operative word is WEB.
The Search Engines Are the Key to Your Web Copywriting Success Web copywriting is a new field, and unfortunately many copywriters who transition from fields like direct response take it too lightly.
They fail to understand the importance of search engines, especially.
I always wince when I see page titles like "Home" or "Welcome" on a new Web copywriter's work because they're costing their clients money.
No one ever searches the Web for "Home" or "Welcome" online, but they definitely search for "London hotel" and "real estate Manhattan".
Simple changes like this can not only improve the profits of your clients, if you write for others, but they can improve your profits too.
When you take the search engines into account when you write Web copy, your copy both saves money, because less advertising is required to get traffic to a Web page, and it also makes money, because it attracts free, organic traffic.
So how do you develop Web copywriting skills that sell? Here are two tips: think about how you can help your customers, because every piece of copy you write should be focused on your customers and their needs, and remember the Web search engines.