Established brands, which have been in the relevant market since many years have a certain standard and quality in their products that is hard to beat, the very reason they have been able to survive the competition and make a place for themselves in the market.
Some organizations may be capable of dominating a fraction of the market completely, owing to the brand loyalty that they enjoy from some dedicated customers.
Hewlett Packard or HP is one such brand that is renowned in the field of computer hardware.
Many customers around the world trust HP with all their computer hardware needs.
Similarly, when it comes to printing needs, HP is the name to trust for absolute clear and fine printing.
What distinguishes the print that is obtained using HP ink cartridges is that it is bold, black print with no blots of ink here and there, which is usually the case with cheap ink cartridges.
The colors are fine, smooth and striking in pictures and much better than what you can expect from cheap cartridges.
Not just that, the ink does not fade too soon and the cartridge has a long life.
It is for the consistent quality delivered in the products of HP that it is the printer that is used in most of the offices for important documents.
The printers come in a wide range suitable for different purposes like business jet printers, laser jet printers, design printers and desk jet ink printers.
There are different kinds of cartridges available, when your HP cartridge is used off.
The first is the OEM (Original Equipment Manufacture) cartridge that is the cartridge produced by HP itself and has the seal of the company on it.
It has the trust that is placed in all HP products and hence is very reliable.
However, it may be a little expensive than other cartridges, but if you want a cartridge that gives you foolproof printing for important purposes, then you would certainly like to go for the best quality.
Other options that are available are refills and by using refills you can fill your cartridge with fresh ink, hence you won't have to throw away your cartridge and can save some money in this way.
They can give you a satisfactory print and the cost is more reasonable.
There are also generic or compatible cartridges available that are not produced by HP but are designed to be compatible with HP printers.
Compatible cartridges are reasonably priced approximately 30-50% less than OEM cartridges and can give a satisfactory print, but you need to ensure that the company you are purchasing it from does a quality job.
Cheap, low quality cartridges can damage your printer.
Hence, it pays to invest some time and choose the product that can give you quality.
You can buy HP cartridges online from any good company that supplies authentic HP cartridges or can look for refilling options or compatible cartridges as well, depending on your preference and need.
The online supplier may also be able to offer you some good discounts on wholesale purchase.
You can have a look at all the available options and take your pick.