SMS Marketing Could Generate 100% Response Rate
SMS marketing has seen another surge of publicity after claims that the medium could generate a response rate above 100%.
Speaking at the Internet World Conference, a marketer said it's the medium that most people will use to forward on interesting messages because it's easier to do so than with other channels of communication, such as email.
The development of email to SMS software has made it even easier for companies to send out messages with customers.
This service is designed to incorporate email and SMS messaging, two of the most frequently used methods of communication, allowing the user to send emails as SMS messages.
Used creatively, SMS marketing can deliver your message to your target audience.
It's more personal than mail-shots and, because people carry their mobiles around with them, they are more likely to read the message as soon as it's delivered.
In China, an SMS campaign that encouraged people to text in with their predictions for the next day's weather lead to 4 million messages being exchanged during the 40 day promotion.
The winners could win a Siemens phone or a one-year supply of Coke.
Anyone who didn't win was directed to download the Coke jingle as a free ring tone, which almost 50,000 people did.
Perhaps the most famous and widely embraced example of SMS marketing is the Orange Wednesdays promotion.
Anyone whose phone is on the Orange network can text 'FILM' and will be given a buy-one-get-one-free code which they can redeem at their local cinema.
The success of the campaign is phenomenal; over 27 million messages have been sent by Orange since the launch in 2004.
It was even embraced by politicians during the presidential elections in America; Obama's campaign announcing his vice president reached almost 3 million people.
Reports suggest this is the biggest ever SMS marketing campaign, which has been praised for connecting with the younger voters of the country.
Because SMS messaging is such a personal method of communication there are strict commercial rules surrounding its use.
In America a publisher faces paying $90 million to the 60,000 people who sought compensation for being spammed with an unsolicited SMS message, marketing a Stephen King horror novel to them.
The case is now on remand.
When considering an SMS marketing campaign you should consult experts like a mobile marketing agency who know the law inside out and will help you build your best campaign.
Speaking at the Internet World Conference, a marketer said it's the medium that most people will use to forward on interesting messages because it's easier to do so than with other channels of communication, such as email.
The development of email to SMS software has made it even easier for companies to send out messages with customers.
This service is designed to incorporate email and SMS messaging, two of the most frequently used methods of communication, allowing the user to send emails as SMS messages.
Used creatively, SMS marketing can deliver your message to your target audience.
It's more personal than mail-shots and, because people carry their mobiles around with them, they are more likely to read the message as soon as it's delivered.
In China, an SMS campaign that encouraged people to text in with their predictions for the next day's weather lead to 4 million messages being exchanged during the 40 day promotion.
The winners could win a Siemens phone or a one-year supply of Coke.
Anyone who didn't win was directed to download the Coke jingle as a free ring tone, which almost 50,000 people did.
Perhaps the most famous and widely embraced example of SMS marketing is the Orange Wednesdays promotion.
Anyone whose phone is on the Orange network can text 'FILM' and will be given a buy-one-get-one-free code which they can redeem at their local cinema.
The success of the campaign is phenomenal; over 27 million messages have been sent by Orange since the launch in 2004.
It was even embraced by politicians during the presidential elections in America; Obama's campaign announcing his vice president reached almost 3 million people.
Reports suggest this is the biggest ever SMS marketing campaign, which has been praised for connecting with the younger voters of the country.
Because SMS messaging is such a personal method of communication there are strict commercial rules surrounding its use.
In America a publisher faces paying $90 million to the 60,000 people who sought compensation for being spammed with an unsolicited SMS message, marketing a Stephen King horror novel to them.
The case is now on remand.
When considering an SMS marketing campaign you should consult experts like a mobile marketing agency who know the law inside out and will help you build your best campaign.