Podcasting is a powerful promotional mechanism.
What normally happens with marketers is they get all caught-up with video marketing, and they totally ignore creating a podcast - or so it seems.
Here's a little secret for you, there are millions who listen to podcasts, still.
But why can this be fact? There are just about nothing stopping anyone from giving your podcast to other people - all they need is an mp3 player.
Podcasts represent the ultimate in portability, and maybe the only other thing that comes close is a book.
Keep reading this article to see how you can make your next podcast even more successful.
Never delete old podcasts, instead just maintain an archive of them so newer listeners can enjoy them.
It pays to make quality podcasts because if you do, then people will naturally tell others about them.
Then any new subscribers to your podcasts will be able to go back to the archives.
If you create an archive of your podcasts, and then publish it, you'll have a valuable source of content that continues to grow.
The thing about it is that your archives will be just one more source that will help you grow your business.
So think about the future, and that's another obvious reason for creating good quality podcasts.
Also, you can auto-archive your content by using a blog, so it's really very simple and easy.
Include different things.
Reasonable intuition suggests talking for around ten minutes is fine.
This is certainly easy to do.
At the same time, it is very boring to listen to.
You need to break up text so it's not boring, and you need to do that with audio, too, break it up with special effects.
Many people use some kind of music to achieve that - be sure you're within rights to the music, though.
Look for music published under creative commons licensing because that will enable you to use the music, legally.
Just think in terms of breaking it all up into good chunks so people will not be bored with it.
You'll find it to your advantage to keep some sense of consistent presentation and quality with your podcasting.
Regarding the quality of your productions, it's critical to make them the same from week to week.
You'll do better to skip a week than produce a podcast that is poor in quality.
Maintaining the same styling in your podcasts is important, as well.
If you love variation in life, then it's best to announce that to your listeners so they know what to expect from you.
But do remember that people tend to appreciate consistency over the lack of it.
Podcasting is a marketing method that can and does work if you do it properly.
The main objective is to establish a base of listeners with whom you have a good relationship.
It takes time and effort to reach that point.
But just like anything else, if you're willing to do what is necessary, then you can reap the rewards by creating a podcast.