Within this article we share our top three tips on how to raise capital from family offices investors.
If you are looking to raise more capital through the ultra high net worth wealth management industry than this may be the most important article you read this year.
  Our top 3 FO marketing strategies:

1. Educational Marketing: This is the single most over-looked and under-rated capital raising strategy out there.
   The most poweful thing about it is that it takes hard work, not capital to implement.
   It takes brains, not brawn.
    Educational marketing is the use of white papers, books, speeches, articles, blogs, and newsletters to position yourself as the absolute expert within your niche area of expertise, asset class, or investment strategy.
   By doing so you get meetings, respect, returned phone calls, and capital raised.
   
2. Face-to-Face Marketing: Meeting in person cannot be stressed enough.
   One meeting in person is worth the value of five phone calls.
   If you meet in person and make a great impression people will remember you and help you for a long time to come.
    
3. Multi-Modality Marketing: This is the use of multiple marketing channels to reach your audience.
   To do this first try to obtain a FO directory or database of some type and then send out marketing materials in the mail, via email, and then follow that up with a phone call.
    

I hope these practical strategies and tips help you improve your fund marketing or capital raising abilities and eventually help you raise capital from family office investors.