Companies today are using social networking services Twitter, Facebook, LinkedIn and emailing to bloggers and websites to build up interest in their new product or service launch.
For launches, companies today can emailed announcements to people on their client and prospect email list and tend to receive a good amount of traffic back to their website.
The website can be promoted to bloggers, publications and media outlets..
..
and start getting hundreds of hits per day.
Here is where it is important to beef up the website, add content about the products and services, making sure that the copy is written professionally.
By running Google Ads you can dramatically increase traffic to the site and see a rise in thousands of unique visitors in one day.
Quickly, social media is a great success.
New clients, building relationships on all levels for all areas, etc.
Have a contest, give away 25 items, send them info they can use in all areas, not even just your business.
It always feels good and is bringing in business, win-win.
Many companies today, due to the economic downturn, closed brick and mortar stores due to escalating rents and set up a showroom in homes with a revamped website to add e-commerce.
Without a store front, it is important to get exposure through in-person networking but they realize that they cannot ignore the new world of social networking online.
They must quickly immerse themselves to learn all the new ways to do business.
In the past they were using email marketing and developed a large email list but there are new opportunities for marketing through Facebook, Linked-in, Twitter and the many social business networks that are cropping up locally and nationally.
One cannot be in business today without learning about all these tools.