Why online reviews are important for cheap London Hotels
It may not be just words on a webpage. Did you know that online reviews of hotels near Big Ben or hotels near Victoria Station serve a bigger purpose than allowing guests to vent their frustrations at what they think are travesties during their hotel stays? Do those hotel reviews really influence the number of guests coming into the doors of any cheap London hotels? If you think reviews do not matter, think again? One study found that guests were 11 percent less likely to book a room after reading negative room reviews. However, hotels that received more positive reviews also had more bookings.
How can hotel management avoid getting negative reviews? The problem may not be only in how the outside of the building looks, guests staying in hotels near Big Ben also want to know they will receive good service, even if they do spend most of their day sightseeing near Big Ben. But, how can a hotel improve their service and overall appearance so that they get a positive review.
Ways hotels can turn away negative Words
Hotel guests these days want more from their cheap London hotels. Did you know that more than 50 percent of hotel guests will bring an electronic device and many guests may travel with two devices? Guests do not want to admire the beautiful lobby anymore as they would like docks to park their cell phones and let them recharge, or areas they can get free Wi-Fi in the lobby. Guests may also want more technological conveniences, such as faster, electronic check-in. This may save business customers from having to stand in line and they have more time to prepare for meetings, etc.
How do hotels turn the negative into positive experiences for guests? One way is to simply become better at anticipating what guests need and having fresh towels sent to rooms before guests ask. It may mean simply listening to what guests are asking for and working with property management to provide features and amenities to the larger number of guests visiting that want high-tech conveniences. Organisation can also help hotel management attract new travellers and keep guests coming back with good management and staying on top of technology trends, even on the smallest things. Did you know that more hotel properties are going with a pump soap dispenser in the bathrooms? This saves on resources and may cost less in repair bills than an automated system that isn't working correctly.
Get to know your Guests
These days, guests do not just want to book into a cheap hotel either. They want to book into a cheap hotel where they feel like the staff know their name and they feel someone hears them when the voice a request or have a complaint. What is the best way for a hotel's PR department to build a more positive image for guests? Having a Facebook page where hotel staff can interact with guests and listen to guests ideas may be one way of influencing a guest's opinion, long before the book those rooms in hotels near Victoria Station.
By having staff that can actively monitor a Facebook page, respond to guests' requests and quickly fix broken web links, this can help hotel properties gain a social status. Guests want to feel that the hotel staff care and by having a Facebook page to share special deals with Facebook friends, hotel management can use a Facebook page to transform negative opinions into positive reviews. This is why even the cheapest hotels near Victoria Station or Big Ben should consider buying Facebook ads and finding their own welcoming presence online for guests to love.