LinkedIn Professional Tips: Location and Industry Options
When building your profile on LinkedIn, you will immediately come across the Location and Industry fields.
LinkedIn automatically assigns a region based on the zip code you gave.
This is important because it helps your Advanced Searches zero in on potential business opportunities in your immediate area.
For example, in my region, Mid-Hudson Valley, New York, there aren't very many LinkedIn trainers.
If someone in my region is hunting for a Social Media Manager to teach a LinkedIn class at the local library, LinkedIn will return my profile to the end-user and a potential opportunity now exists.
Traditional business models did not allow access to decision makers, i.
e.
, CEO, CFO, HR managers.
A job seeker would send a carefully crafted resume and cover letter package.
However, it was received by a low-level employee.
Most times, the package would not reach the hands of the decision makers.
Those days are over with LinkedIn.
When you carefully craft your profile, the potential for CEOs, CFOs and HR managers receiving your profile grows exponentially; successfully cutting out the middle person.
WARNING: Your profile will be exposed to presidents of companies.
Vigilance is a must with everything and everyone you allow on your LinkedIn network.
These captains of industry are in the business of making serious money.
The decisions they make in their business can either help or hurt their financial streams.
Do you think they will choose to do business with you if your profile looks sloppy? Making money is a serious business for serious people only.
If you're not "in it to win it", you're wasting your time reading this article.
However, if you want to shoot for the stars, then take heed to my advice.
LinkedIn does not offer very specific industry options.
Here you must decide which given choice closely represents your industry.
For example, LinkedIn does not offer an option for Digital Marketing or Social Media.
However, it does offer an option for Personal Training or Coaching.
However, that option sounds more like a Pilates trainer than a Social Media Manager although we both offer personal training and coaching.
My personal pick is Public Relations and Communications.
That option is closer to my industry than any other option LinkedIn provides.
LinkedIn Tip: Use your professional profile headline to zoom in on your industry.
Keywords are of utmost importance! They will help your profile stand out in the eyes of your industry's decision makers.
Since I can't choose Social Media or Digital Marketing in my industry field, I wrote that into my professional profile headline.
As a result, I have effectively created three ways decision makers can find me.
Follow these simple but powerful tips and watch your industry's influencers take notice.
You'll be happy you did.
LinkedIn automatically assigns a region based on the zip code you gave.
This is important because it helps your Advanced Searches zero in on potential business opportunities in your immediate area.
For example, in my region, Mid-Hudson Valley, New York, there aren't very many LinkedIn trainers.
If someone in my region is hunting for a Social Media Manager to teach a LinkedIn class at the local library, LinkedIn will return my profile to the end-user and a potential opportunity now exists.
Traditional business models did not allow access to decision makers, i.
e.
, CEO, CFO, HR managers.
A job seeker would send a carefully crafted resume and cover letter package.
However, it was received by a low-level employee.
Most times, the package would not reach the hands of the decision makers.
Those days are over with LinkedIn.
When you carefully craft your profile, the potential for CEOs, CFOs and HR managers receiving your profile grows exponentially; successfully cutting out the middle person.
WARNING: Your profile will be exposed to presidents of companies.
Vigilance is a must with everything and everyone you allow on your LinkedIn network.
These captains of industry are in the business of making serious money.
The decisions they make in their business can either help or hurt their financial streams.
Do you think they will choose to do business with you if your profile looks sloppy? Making money is a serious business for serious people only.
If you're not "in it to win it", you're wasting your time reading this article.
However, if you want to shoot for the stars, then take heed to my advice.
LinkedIn does not offer very specific industry options.
Here you must decide which given choice closely represents your industry.
For example, LinkedIn does not offer an option for Digital Marketing or Social Media.
However, it does offer an option for Personal Training or Coaching.
However, that option sounds more like a Pilates trainer than a Social Media Manager although we both offer personal training and coaching.
My personal pick is Public Relations and Communications.
That option is closer to my industry than any other option LinkedIn provides.
LinkedIn Tip: Use your professional profile headline to zoom in on your industry.
Keywords are of utmost importance! They will help your profile stand out in the eyes of your industry's decision makers.
Since I can't choose Social Media or Digital Marketing in my industry field, I wrote that into my professional profile headline.
As a result, I have effectively created three ways decision makers can find me.
Follow these simple but powerful tips and watch your industry's influencers take notice.
You'll be happy you did.