For sales copy [http://www.freelancewritingdesk.com] to be effective, it must catch a reader's attention and give them a reason to be interested. Your copy must not only capture attention, it must keep people interested. The fact is that most people peruse websites in the search for something that catches their attention. Here are a few secrets to effective advertising copy that, not only gets people interested, but keeps them reading, as well.

Get Readers Interested:

1. By making use of some of the tools that are available online, you can easily discern keywords that will get readers interested in your advertising copy. Think of keywords that potential customers would use to find your product and conduct some research using some of these tools to see which words will work best.

2. Make use of compelling headlines in your sales copy. To get a reader's attention, you have to use potent, interesting words that clearly define the benefits of the product that you are selling. Weak headlines will drive people away instead of pulling them in.

3. Keep readers focused on your product by using effective, interesting openers in your initial paragraph. Write strategically so that you can convince readers that your product is the superior product to fill their needs.

4. Use a personable voice when writing your sales copy. People don't want to read something that sounds like a computer program wrote it. Stay away from stuffy, overly-formal writing. Keep your writing professional, but inviting. Make use of second person words such as 'you' and yours' to make your web sales copy more personal to the reader.

5. Customer testimonials can be a great way to inform readers about the benefits of a product. A good testimonial lends an air of credibility to sales copy that can make readers feel more secure in their decision to purchase a product.

6. Format pages so that subheadings and bullet lists break up long runs of text. Proper page formatting makes your sales copy easier to read and more inviting to readers. Remember that many people will simply scan your sales copy, be sure to make the really important points stand out.

Convincing Readers to Become Customers

End sales copy with a clear, concise call to action on the part of the reader. Be sure to provide a link that will take the reader directly to an order page or to additional information about the product. Don't be vague; make sure that the steps you are asking a reader to take are understandable and easy to do.

Remember that people love to get a deal or some kind of added value. Throw something additional into their order, and let them know that they are getting more than they expected. If you give added value to a customer, you greatly improve the chances of them becoming a regular customer.

Convey a sense of urgency. Let the reader know that this deal will not last forever. Make it clear that the customer must take action before the offer expires.

Have a clearly defined return policy. No one likes to feel trapped in a purchase. Make sure that customers know that they can get a refund if they are not satisfied. Typical return policies are 30, 60 or 90 day guarantees.

If a customer does not know how to contact your company, they will feel ill at ease. Be sure to have clearly displayed contact information that customers can easily find and use if they need to communicate.