Photographers and Clients Benefit From Summer Holiday Specials
The photography industry is competitive.
In addition is seasonal.
Most photographers are busy extremely busy during the months of October, November and December but not as busy during the summer months (unless that photographer specializes in weddings).
One way a photographer can uses these general trends to his advantage is to offer summer holiday card sessions.
These can be either full or Mini-Sessions designed to obtain enough quality images for holiday cards and gifts.
Doing so has a number of advantages: 1.
The photographer is able to better manage his workflow.
Many of a photographer's loyal clients seek family shots almost every year.
A photographer who sends out an offer with a discount to all of his repeat clients will be able to perform work that is likely to come his way anyway during a slow period.
This will free up his time during the busy period to take on additional business and have a more enjoyable holiday period.
2.
The photographer is able to inspire confidence in his competence.
By offering to perform the service early, you are communicating that you are on top of your game.
You are not reactionary but proactive.
It helps your clients have confidence that they will have their product completed and ready to avoid the holiday rush.
3.
The photographer will have the time to do better work for these clients.
By doing these shoots during the slow period, a photographer will have the time to create a unique collage or produce the images in greater variety (black and white, sepia, with various Photoshop actions run against it, etc).
Thus the client not only gets his work done early, but he can request customizations which the photographer simply would not likely have time to do during the busy season.
Doing this additional work, will likely also benefit the photographer as the client's size of order increases.
The photography industry is extremely competitive.
It is also seasonal much like the accounting industry.
By offering a discount for doing holiday card sessions during the summer months a photographer is better able to manage his workflow, inspire confidence in his competence and have time to perform better and additional work for his clients.
In addition is seasonal.
Most photographers are busy extremely busy during the months of October, November and December but not as busy during the summer months (unless that photographer specializes in weddings).
One way a photographer can uses these general trends to his advantage is to offer summer holiday card sessions.
These can be either full or Mini-Sessions designed to obtain enough quality images for holiday cards and gifts.
Doing so has a number of advantages: 1.
The photographer is able to better manage his workflow.
Many of a photographer's loyal clients seek family shots almost every year.
A photographer who sends out an offer with a discount to all of his repeat clients will be able to perform work that is likely to come his way anyway during a slow period.
This will free up his time during the busy period to take on additional business and have a more enjoyable holiday period.
2.
The photographer is able to inspire confidence in his competence.
By offering to perform the service early, you are communicating that you are on top of your game.
You are not reactionary but proactive.
It helps your clients have confidence that they will have their product completed and ready to avoid the holiday rush.
3.
The photographer will have the time to do better work for these clients.
By doing these shoots during the slow period, a photographer will have the time to create a unique collage or produce the images in greater variety (black and white, sepia, with various Photoshop actions run against it, etc).
Thus the client not only gets his work done early, but he can request customizations which the photographer simply would not likely have time to do during the busy season.
Doing this additional work, will likely also benefit the photographer as the client's size of order increases.
The photography industry is extremely competitive.
It is also seasonal much like the accounting industry.
By offering a discount for doing holiday card sessions during the summer months a photographer is better able to manage his workflow, inspire confidence in his competence and have time to perform better and additional work for his clients.