Congratulations you had a marvelous looking website built for you by a web design team 3 years ago.
Let's hold the congratulations until you mention how many visitors are visiting your website each week as free search engine traffic.
If the free search engine traffic is over 250 weekly rejoice.
Otherwise let's take a quick look under your website URL hood.
Insurance website traffic is some of the worst of all occupation sites.
That in turn makes it easy to jump up the ladder.
With a little work and a few minor changes searchers can find you on the first couple pages of Google for your key search engine phrases.
This is unpaid, fully free and interested traffic.
You can only get their if you know the techniques and tweaks you need to make.
Taking your insurance website through the quiz below, will point out some shortfalls.
In addition, you will see the relative value of making a certain change.
One insurance client can easily earn you up to $1,000.
00.
If you can't make the changes yourself, a professional can do it for a couple hundred dollars.
You are in competition with 6.
5 million other .
com, .
net.
.
org and similar websites to get visitors, especially those interested in your products.
Here's a 10 minute score sheet to see how your website rates.
1.
URL RATING _____points.
0 = Website url name contains no product name like smithassociates .
com or .
net 4 points if containing 2 product words.
like using smith-life-insurance-agency 2.
TITLE _____points.
0 = Website title contains no product name (Smith & Associates) 4 points if containing 2 product words (Smith & Associates Life Insurance Agency) 3.
SITE DESCRIPTION _____points.
0 = No website description appears in 2 line code meta tag.
4 points if 2 product words.
4.
KEYWORDS _____points.
0 points for no keywords in meta tag coding.
2 points for 2 or more singular product words.
20 points for 7 or more 3 to 4 word keyword phrases regarding your product or services.
5.
HEADLINE _____points.
0 points if no headline, or headline contains just company name "introduction' or "welcome".
8 points if headline contains 3 or more keywords/phrases.
Example would be "Specialists in life insurance", "experience financial services", "major medical specialist", or "variety of low term liferate plans") 6.
DESCRIPTION 1ST LINE _____ points.
0 points for no text or for zero keywords used.
8 points using 2 keyword phrases.
7.
1ST PAGE DESCRIPTION _____ points.
0 points if no description, or if less than 3 keywords used, or less than 200 words.
4 points for more than 2 keyword phrases and 200 to 400 words.
10 points if description is 400 words or more and contains at 8 keywords and keyword phrases.
8.
BUSINESS INFO _____points.
0 points if address, city, state, zip,phone, and email address not on FIRST page.
4 points only if ALL are on the beginning page.
9.
GOOGLE RANKING ____points.
0 points if ranked n/a or 0.
2 points if ranked 1 or 2.
4 points if ranked 3 or higher.
10.
ALEXIS POPULARITY RANKING _____points.
0 points if Alexis Ranking over 2,000,000.
2 points if under 900,000.
4 points if under 700,000.
11.
INCOMING LINKS _____ points.
0 points if no sites are currently mentioning your site with a link to it, or the sites have Google ratings under 2.
10 points for at least 10 incoming links to your site with a Google rating of 2 or better.
Remove the 10 points if you bought the links from an outside source.
12.
SITEMAP _____points.
0 for a current sitemap designed for Google to easier index your website url.
3 points if Google sitemap has been updated less than 4 weeks ago.
13.
NEW CONTENT _____points.
0 points if your 1st page has not had at least 3 words changed in the last month.
7 points if you changed wording on the front page and/or added a new page to your website..
14.
SEARCH ENGINE LISTINGS _____ points.
10 points if your website url is smithandassociates .
com or .
net - better yet smith-life-insurance-agency appears in ALL these directories: Google, Yahoo, Ask, MSN.
Only 5 points if you had an outside automated website url search engine/directory service submit your site to various search engines & directories.
0 points if not listed in all.
Get out your fingers and thumbs and start counting.
If your score is below 50, you don't deserve any traffic, your insurance website ranking is road blocked to search engine visitors using search terms.
With a score over 75, you should be getting limited traffic, raise your traffic free100% by making changes yourself, or find a SEO expert, it will be worth it.
Your website SHOULD confined to PAYING YOU with SALES & RESPONSE.
Let's hold the congratulations until you mention how many visitors are visiting your website each week as free search engine traffic.
If the free search engine traffic is over 250 weekly rejoice.
Otherwise let's take a quick look under your website URL hood.
Insurance website traffic is some of the worst of all occupation sites.
That in turn makes it easy to jump up the ladder.
With a little work and a few minor changes searchers can find you on the first couple pages of Google for your key search engine phrases.
This is unpaid, fully free and interested traffic.
You can only get their if you know the techniques and tweaks you need to make.
Taking your insurance website through the quiz below, will point out some shortfalls.
In addition, you will see the relative value of making a certain change.
One insurance client can easily earn you up to $1,000.
00.
If you can't make the changes yourself, a professional can do it for a couple hundred dollars.
You are in competition with 6.
5 million other .
com, .
net.
.
org and similar websites to get visitors, especially those interested in your products.
Here's a 10 minute score sheet to see how your website rates.
1.
URL RATING _____points.
0 = Website url name contains no product name like smithassociates .
com or .
net 4 points if containing 2 product words.
like using smith-life-insurance-agency 2.
TITLE _____points.
0 = Website title contains no product name (Smith & Associates) 4 points if containing 2 product words (Smith & Associates Life Insurance Agency) 3.
SITE DESCRIPTION _____points.
0 = No website description appears in 2 line code meta tag.
4 points if 2 product words.
4.
KEYWORDS _____points.
0 points for no keywords in meta tag coding.
2 points for 2 or more singular product words.
20 points for 7 or more 3 to 4 word keyword phrases regarding your product or services.
5.
HEADLINE _____points.
0 points if no headline, or headline contains just company name "introduction' or "welcome".
8 points if headline contains 3 or more keywords/phrases.
Example would be "Specialists in life insurance", "experience financial services", "major medical specialist", or "variety of low term liferate plans") 6.
DESCRIPTION 1ST LINE _____ points.
0 points for no text or for zero keywords used.
8 points using 2 keyword phrases.
7.
1ST PAGE DESCRIPTION _____ points.
0 points if no description, or if less than 3 keywords used, or less than 200 words.
4 points for more than 2 keyword phrases and 200 to 400 words.
10 points if description is 400 words or more and contains at 8 keywords and keyword phrases.
8.
BUSINESS INFO _____points.
0 points if address, city, state, zip,phone, and email address not on FIRST page.
4 points only if ALL are on the beginning page.
9.
GOOGLE RANKING ____points.
0 points if ranked n/a or 0.
2 points if ranked 1 or 2.
4 points if ranked 3 or higher.
10.
ALEXIS POPULARITY RANKING _____points.
0 points if Alexis Ranking over 2,000,000.
2 points if under 900,000.
4 points if under 700,000.
11.
INCOMING LINKS _____ points.
0 points if no sites are currently mentioning your site with a link to it, or the sites have Google ratings under 2.
10 points for at least 10 incoming links to your site with a Google rating of 2 or better.
Remove the 10 points if you bought the links from an outside source.
12.
SITEMAP _____points.
0 for a current sitemap designed for Google to easier index your website url.
3 points if Google sitemap has been updated less than 4 weeks ago.
13.
NEW CONTENT _____points.
0 points if your 1st page has not had at least 3 words changed in the last month.
7 points if you changed wording on the front page and/or added a new page to your website..
14.
SEARCH ENGINE LISTINGS _____ points.
10 points if your website url is smithandassociates .
com or .
net - better yet smith-life-insurance-agency appears in ALL these directories: Google, Yahoo, Ask, MSN.
Only 5 points if you had an outside automated website url search engine/directory service submit your site to various search engines & directories.
0 points if not listed in all.
Get out your fingers and thumbs and start counting.
If your score is below 50, you don't deserve any traffic, your insurance website ranking is road blocked to search engine visitors using search terms.
With a score over 75, you should be getting limited traffic, raise your traffic free100% by making changes yourself, or find a SEO expert, it will be worth it.
Your website SHOULD confined to PAYING YOU with SALES & RESPONSE.