Social Media Marketing - Why It"s the New Darling of Small Business
Social media is the new marketing plan.
It's such a hot trend because people are staying closer to home right now.
The economic disaster we are all trying to weather has changed how we think and act.
Today, more than ever small businesses are tapping into the likes of Facebook, YouTube, and Twitter as internet marketing tools to help their business grow.
Some are even blogging, locally.
All this is changing the face of local businesses for the better.
There's more communication between local business and their customers and their potential customers.
Businesses are highly aware of forming "community".
If you are a business owner and don't know what's in your customer's mind - the conversation going on inside their head - you are doomed to fail in today's marketplace.
Social media is the internet marketing tool which helps a business owner get to know what's in the mind of their customers.
They become more aware of exactly what their customers are thinking, exactly what they need and at the exact moment they need it.
Learning how to use the social network space to be customer centric is the new way to grow and improve your business revenues.
You must keep in touch with trends and let the customer know about them.
It will create a community of fans for your local business.
Posting your specials, your events, your insights, little pieces of sage advice all starts that conversation with them - believe me, they will chime in.
Start a blog and always allow customer feedback.
It will give you plenty of ideas with which to attract more customers.
If they complain, it's a clue, they want you to make something better, or they want to find something they can't locate anywhere, or they will ask for clarification and advice.
This is a hint about what you and other local businesses may not be offering.
Time to step in and offer it up to the entire community - if one is searching so are many others.
This is the new, effective way to grow your local business.
It's significantly cheaper than the ineffective "display ad" in you local newspaper and gives a lot more punch too.
Display ads talk at the customer, social media is "in conversation" with the customer, a distinct difference.
I would suggest you start learning how to implement the social media strategy.
There's a ton of blogs and news articles about it all over the internet (mine ncluded).
Just Google it to get started.
Nuff said till next time.
Now go and start socializing...