There are a lot of enticing chronicles, as of late, pertaining to the airline industry and Scandinavian Airlines is one that has had a rollercoaster of events. When an airline can figure out how to stay in business over multiple decades, than that indicates something motivational. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.rnrnIn addition to having to contend with a variety of hassles, you have to handle some constricted profit margins. On the whole, the aviation business is united pretty closely with and conditional upon the intensity of national and global economies. Following business sequences is something that airline companies do, whether it happens to be a thriving or an impoverished time. Now with that out of the way, let us scrutinize Scandinavian Airlines and attain knowledge about this inimitable company.rnrnIn the middle of the 1950s, Scandinavian Airline Systems (SAS) took off. The first airline company on earth that took a trans-polar flight is Scandinavian Airline Systems.rnrnThis signifies that their flight took place on the top part of our world - the North Pole. The real flight started in Copenhagen, Denmark with a final destination of LA, California. In reality, for Scandinavian Airline Systems, this was a wise move on their part. The logic is that because of the movie industry in Hollywood, they gained a magnificent amount of business and a good reputation. With that happening, there became a more suitable path from the US west coast to Europe. A huge part of the success for any airline is brand awareness and marketing. The marketing strategies of Scandinavian airlines during the 1950's created a widely known coup in brand awareness worldwide. One of the first routes over the North Pole was a maiden flight to Los Angeles on the western United States coast line. They then took advantage of the branding opportunity in 1957 when they introduced, "round the world service over the North Pole." The exact route consisted of originating from Copenhagen and then on to Anchorage, Alaska and to Tokyo Japan.rnrnThe 2000s decade saw massive changes involving security as a result of 9/11 and rising terrorist threats around the world. In 2006, the Swedish division of SAS implemented a biometric fingerprint identification system to augment and bolster existing security measures. This particular system is used within Sweden, though, since it was instituted by Swedish SAS. To match the luggage with the correct owner the biometric system is being used. SAS Norway uses the biometric system since 2006. rnrnScandinavia and Europe are the locations in which Scandinavian Airlines (SAS), an international airline, has some of their foremost hubs. This is a fascinating illustration of a large airline which has ownership through public stock and is also co-owned by three separate countries. During the initial years of SAS, there was a revelation that innovating travel routes could prove to be a money-spinning maneuver. After making an audacious move to launch new air routes, the airline was able to gain a lot of attention from the public.rnrnA major portion of the accomplishments among the company happened because of the foresight among the management during the later years of the twentieth century.

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