If you have an e-business, you will want to draw visitors that are in your target audience.
You wouldn't market "hair growth products" to young females who don't have a problem with growing more hair.
To advertise to your non-target audience is not only a waste of marketing funds, but also irritates the viewer.
Here is how you can generate targeted traffic to your website.
First, know your target audience.
You would be surprised at how many website owners do not even know who they are targeting their website to! Determine their demographic, such as age, race, sex, hobbies, budget, and so forth.
Next ask yourself who would buy your product, describe your ideal customer.
Now that you know who your target audience is, we can begin advertising to them.
One of the most popular social media websites to offer targeted advertising is Facebook.
You can narrow your audience down to specifically their age, location, and even what their interests are, so you waste no precious advertising dollars on those who are not interested in your product.
Your ad will only be shown to those interested in what you have to offer.
Another popular social media website is Twitter.
Once you open an account, you can browse other people who are tweeting about a specific topic or product.
Start a conversation or re-tweet some of their tweets.
Follow a few people interested in your product, most likely they will follow back! Be sure to have your website listed in your profile so they can visit and potentially buy your product.
Commit to re-tweeting, or following at least 5-10 people a day and your followers will increase dramatically! These are just a few ways of generating targeted website traffic.
With the web exploding, you should find no problem with attracting buyers to your website, if you target the right ones.