Blog Content Writing Services: Knowing What Is Effective
Many outsourcing companies nowadays have decided to add blog and content writing as part of their knowledge process services. Since content plays a major role in improving the quality and visibility of web sites, it is indeed worthy of a companys financial investments.
But not all blog content writing services are up to par. This is why anyone who is interested to obtain such services must know how to identify effective content writing. What makes these writing services tick and how do outsourcing companies make them work for you?
The Parts of a Good Blog Post
There are some areas of a blog post that makes it more enticing to readers and more social media integrated.
It has an attractive title.
Links to landing pages are available in the text body.
Users can easily share the post through social media buttons.
A call to action portion is integrated below the post.
The content is relevant all throughout.
Dual-Purpose Heading Tags
Blog writing service providers know how to make headings work double duty. Aside from giving a rounded-up information about a paragraph, headings such as [H1], [H2], and [H3] are also an important in on-page SEO tactics. Using valuable keywords for these tags helps define the importance of the content both to the user and to search engine spiders.
Categorizing Blog Entries
Expert bloggers know how important it is to maintain their blog contents accordingly to make it easy for users to sort through numerous posts. Defining categories for a blog post will make it easier for your hired blog writer(s) to focus on these categories and avoid making irrelevant contents. Thus, it helps in the creation of meaningful and relevant content.
Meta Tags for the Win!
A web page meta tag is very crucial in improving its visibility. This also applies to blog posts and pages. It is then important to make sure that your blogs meta title and description contains relevant keywords.
Length is also important because once your page displays on search results, the listing will only display a limited amount of information. Limit your meta title up to 60 characters or less, and your meta description to 160 characters or less.
Blog Update and Maintenance
Hiring professional blog content writing services gives you added benefit because they will work on revising posts before putting them in your blog and on updating them and maintaining the content as well. They will also categorize and create appropriate tags for each post that makes it to your blog, making it an effective marketing tool for your business.
But not all blog content writing services are up to par. This is why anyone who is interested to obtain such services must know how to identify effective content writing. What makes these writing services tick and how do outsourcing companies make them work for you?
The Parts of a Good Blog Post
There are some areas of a blog post that makes it more enticing to readers and more social media integrated.
It has an attractive title.
Links to landing pages are available in the text body.
Users can easily share the post through social media buttons.
A call to action portion is integrated below the post.
The content is relevant all throughout.
Dual-Purpose Heading Tags
Blog writing service providers know how to make headings work double duty. Aside from giving a rounded-up information about a paragraph, headings such as [H1], [H2], and [H3] are also an important in on-page SEO tactics. Using valuable keywords for these tags helps define the importance of the content both to the user and to search engine spiders.
Categorizing Blog Entries
Expert bloggers know how important it is to maintain their blog contents accordingly to make it easy for users to sort through numerous posts. Defining categories for a blog post will make it easier for your hired blog writer(s) to focus on these categories and avoid making irrelevant contents. Thus, it helps in the creation of meaningful and relevant content.
Meta Tags for the Win!
A web page meta tag is very crucial in improving its visibility. This also applies to blog posts and pages. It is then important to make sure that your blogs meta title and description contains relevant keywords.
Length is also important because once your page displays on search results, the listing will only display a limited amount of information. Limit your meta title up to 60 characters or less, and your meta description to 160 characters or less.
Blog Update and Maintenance
Hiring professional blog content writing services gives you added benefit because they will work on revising posts before putting them in your blog and on updating them and maintaining the content as well. They will also categorize and create appropriate tags for each post that makes it to your blog, making it an effective marketing tool for your business.