Anthony Morrison Book Review - Advertising Profits From Home
I picked up two of Anthony Morrison's books at a yard sale.
I paid 50 cents for the two bucks plus 2 DVD one of which had never been opened.
The books were brand new and evidently had never been read.
I read the two books at one setting expecting the same old Internet guru humbug.
I was surprised.
The books were well written, full of good information for an old Internet marketer like me and certainly for a new marketer.
Now you can see what the gurus have not been telling you.
The first book was The Hidden Millionaire which tells of Anthony's hard times just like other gurus, how he was stuck in college with no one to help pay for it when his family's finances went bust in the dot com bust.
He, like other gurus, started an online business while still in college selling auto parts just like Corey Rudy did.
(Corey sadly died in an accident on a Southern California race track right after his marriage.
) After going without sleep day in and day out to run the business and to keep the family solvent, Anthony Morrison's retired father took over most of the details so that Anthony could study.
But The Hidden Millionaire is more than just a autobiography.
It is a guide to anyone who is a natural or self-guided entrepreneur.
The mindset of the entrepreneur is personal confidence, motivation, strategies and resourcefulness.
An entrepreneur invests in himself and spreads his wings in to corners that others hardly notice.
That book is worth reading because between the personal notes is plenty of wisdom for anyone in business or thinking about going into Business.
However, the meat of the Internet Marketing Business is in Advertising Profits from Home Advertising Profits from Home To my surprise Advertising Profits from Home was not the same old guru harangue.
For one thing it gave a better approach to the new marketer focusing on earning money by providing leads rather than selling products.
That way more clicks are obtained on affiliate links because usually something free is offered and the click brings the lead and affiliate income.
Section I of the book is in a way a summary of The Hidden Millionaire explaining how people fail or never truly succeed.
Section II explains that affiliate marketing is not selling and how it works.
Section III talks about advertising and how to use it effectively in driving people to your blog or website.
This section includes the normal PPC and Article Marketing but much more.
The last section, Section IV explains how to use websites, blogs, review sites and how Direct Linking works.
Although this is a short book, only about 182 pages, it is much more detailed in many respects, especially in Internet tools (sites), social networking, and about everything else.
I'm a member of an Internet Community where I have all the usual tools needed for Internet marketing but this book is the best single source I have ever read.
It is something that Corey Rudl would be publishing if he were still with us.
However, Corey would have used up a lot more print to do it.
This guy can write! Fly Old Glory!
I paid 50 cents for the two bucks plus 2 DVD one of which had never been opened.
The books were brand new and evidently had never been read.
I read the two books at one setting expecting the same old Internet guru humbug.
I was surprised.
The books were well written, full of good information for an old Internet marketer like me and certainly for a new marketer.
Now you can see what the gurus have not been telling you.
The first book was The Hidden Millionaire which tells of Anthony's hard times just like other gurus, how he was stuck in college with no one to help pay for it when his family's finances went bust in the dot com bust.
He, like other gurus, started an online business while still in college selling auto parts just like Corey Rudy did.
(Corey sadly died in an accident on a Southern California race track right after his marriage.
) After going without sleep day in and day out to run the business and to keep the family solvent, Anthony Morrison's retired father took over most of the details so that Anthony could study.
But The Hidden Millionaire is more than just a autobiography.
It is a guide to anyone who is a natural or self-guided entrepreneur.
The mindset of the entrepreneur is personal confidence, motivation, strategies and resourcefulness.
An entrepreneur invests in himself and spreads his wings in to corners that others hardly notice.
That book is worth reading because between the personal notes is plenty of wisdom for anyone in business or thinking about going into Business.
However, the meat of the Internet Marketing Business is in Advertising Profits from Home Advertising Profits from Home To my surprise Advertising Profits from Home was not the same old guru harangue.
For one thing it gave a better approach to the new marketer focusing on earning money by providing leads rather than selling products.
That way more clicks are obtained on affiliate links because usually something free is offered and the click brings the lead and affiliate income.
Section I of the book is in a way a summary of The Hidden Millionaire explaining how people fail or never truly succeed.
Section II explains that affiliate marketing is not selling and how it works.
Section III talks about advertising and how to use it effectively in driving people to your blog or website.
This section includes the normal PPC and Article Marketing but much more.
The last section, Section IV explains how to use websites, blogs, review sites and how Direct Linking works.
Although this is a short book, only about 182 pages, it is much more detailed in many respects, especially in Internet tools (sites), social networking, and about everything else.
I'm a member of an Internet Community where I have all the usual tools needed for Internet marketing but this book is the best single source I have ever read.
It is something that Corey Rudl would be publishing if he were still with us.
However, Corey would have used up a lot more print to do it.
This guy can write! Fly Old Glory!