Squidoo - 7 Key Strategies of Effective Squidoo Lens Creation
A key determinant of effective Squidoo lens creation is the purpose behind the lens.
What do you have in mind when you create a particular lens? Is it part of a targeted affiliate marketing campaign or does it represent your contribution to the community - promotion of a charity or a local business? This purpose should shape your approach to creation of the Squidoo lens.
The following 7 key strategies of Squidoo lens creation reflects the priority given to the underlying purpose of a lens: 1.
Decide the purpose of the Squidoo lens Are you creating the lens as an authority site, developing an affiliate marketing campaign for a product, supporting a charity, sharing a hobby, promoting a local business or building commitment to a cause? 2.
Develop the Squidoo lens concept Squidoo is such a flexible platform that the concept you bring to your lens is limited only by your imagination.
The point-and-click technology enables you to pursue concepts as diverse as a simulated rainforest walk or art exhibition, an autobiography, product/program review, family tree, case study or shop window.
3.
Create an appropriate lens design to meet the purpose and concept One size does not fit all purposes or concepts.
These should determine your choice of modules, module placement in the Squidoo lens, video/images and supporting themes.
4.
Undertake keyword research where appropriate There are numerous paid and free keyword research tools.
The level of research you undertake will again be determined by your purpose.
For example, keyword research may be critical in an affiliate promotion but not so critical when developing a Squidoo lens for your local community choir.
Your purpose may even be to give prominence to a keyword that has little or no prior search volume.
5.
Develop content This can include images, videos, audios and text.
The content has to serve the purpose of the Squidoo lens.
Material drawn from existing sources can be used as long as it adds to the purpose and theme of the Squidoo lens.
However, both Squidoo and Google put a premium on original content.
6.
Source images If you are going to use images you can draw on your own graphics supply (pre-purchased or self-created), your digital photos, free photo sharing sites or paid photo directories.
Images play an important role in lens creation but they must enhance the purpose/theme of the Squidoo lens.
7.
Revisit, refine, link and promote These are an ongoing tasks.
Squidoo lenses are highly valued by Google because of their capacity to provide focused, up-to-date information.
Without regular review, refinement and promotion your Squidoo lens will wither on the vine.
The whole range of marketing strategies can be brought into play at this stage - blogging, social networking, article marketing, RSS promotion or video and audio marketing, Squidoo lenses provide the opportunity to be highly creative.
A key success strategy for effective lens creation is clarity of purpose which contributes to the integrity of your Squidoo lens and enhances its Google pulling-power.
What do you have in mind when you create a particular lens? Is it part of a targeted affiliate marketing campaign or does it represent your contribution to the community - promotion of a charity or a local business? This purpose should shape your approach to creation of the Squidoo lens.
The following 7 key strategies of Squidoo lens creation reflects the priority given to the underlying purpose of a lens: 1.
Decide the purpose of the Squidoo lens Are you creating the lens as an authority site, developing an affiliate marketing campaign for a product, supporting a charity, sharing a hobby, promoting a local business or building commitment to a cause? 2.
Develop the Squidoo lens concept Squidoo is such a flexible platform that the concept you bring to your lens is limited only by your imagination.
The point-and-click technology enables you to pursue concepts as diverse as a simulated rainforest walk or art exhibition, an autobiography, product/program review, family tree, case study or shop window.
3.
Create an appropriate lens design to meet the purpose and concept One size does not fit all purposes or concepts.
These should determine your choice of modules, module placement in the Squidoo lens, video/images and supporting themes.
4.
Undertake keyword research where appropriate There are numerous paid and free keyword research tools.
The level of research you undertake will again be determined by your purpose.
For example, keyword research may be critical in an affiliate promotion but not so critical when developing a Squidoo lens for your local community choir.
Your purpose may even be to give prominence to a keyword that has little or no prior search volume.
5.
Develop content This can include images, videos, audios and text.
The content has to serve the purpose of the Squidoo lens.
Material drawn from existing sources can be used as long as it adds to the purpose and theme of the Squidoo lens.
However, both Squidoo and Google put a premium on original content.
6.
Source images If you are going to use images you can draw on your own graphics supply (pre-purchased or self-created), your digital photos, free photo sharing sites or paid photo directories.
Images play an important role in lens creation but they must enhance the purpose/theme of the Squidoo lens.
7.
Revisit, refine, link and promote These are an ongoing tasks.
Squidoo lenses are highly valued by Google because of their capacity to provide focused, up-to-date information.
Without regular review, refinement and promotion your Squidoo lens will wither on the vine.
The whole range of marketing strategies can be brought into play at this stage - blogging, social networking, article marketing, RSS promotion or video and audio marketing, Squidoo lenses provide the opportunity to be highly creative.
A key success strategy for effective lens creation is clarity of purpose which contributes to the integrity of your Squidoo lens and enhances its Google pulling-power.