Using Offline Marketing To Get Targeted Web Traffic To Your Business Blog
Even though the offline marketplace and the online market place do not always mix, you can use them both for the process of generating traffic to your business in the real world or to your business in the virtual world.
There is a gap between the two worlds, however many marketers are not aware of where the bridge between them is.
Let's take a look at how to bridge that offline marketing gap to get people to your online virtual real estate.
When people are creating online only business, they falsely assume that all of their customers or clients are also going to be accumulated through online only methods.
This gap does not have to be a large one when it comes to marketing.
There are a few simple things to keep in mind.
Offline techniques have been in place for hundreds of years.
Use them.
Common offline techniques include classified ads, posters, flyers and mailers.
It is actually quite cost-effective in many cases depending on the market or niche you are working in.
These methods are also quite effective simple because the reader is more directly in touch with the message.
For example, there will not be any large banner ads or pop-ups to distract the customer from reading the mailing flyer.
Your mailing will still need to attract attention but it can do so much more easily when the person has it in their hand.
This also goes in reverse.
Many people have offline brick and mortar business where they do not realize they can expand their market audience with the help of online techniques.
Many people who have been in business for some time are hesitant to try new marketing materials, especially that "Internet thing".
While more and more people are coming around to being online, they are often in need of help to do so.
This is where your traffic comes from.
When you can bridge the gap between these two world you will be able to reach both sets of clients, those who are online and those who are offline business owners.
These people will use the Internet to research, but if you are also hitting them with mailing and other offline advertisement methods then they will have your websites fresh in their minds.
Driving targeted web traffic to your websites and business include as many methods as you can think of.
Don't get yourself stuck in a rut thinking that you must be advertising only on the Internet.
Just because your business is online, it does not mean that your customers are.
There is a gap between the two worlds, however many marketers are not aware of where the bridge between them is.
Let's take a look at how to bridge that offline marketing gap to get people to your online virtual real estate.
When people are creating online only business, they falsely assume that all of their customers or clients are also going to be accumulated through online only methods.
This gap does not have to be a large one when it comes to marketing.
There are a few simple things to keep in mind.
Offline techniques have been in place for hundreds of years.
Use them.
Common offline techniques include classified ads, posters, flyers and mailers.
It is actually quite cost-effective in many cases depending on the market or niche you are working in.
These methods are also quite effective simple because the reader is more directly in touch with the message.
For example, there will not be any large banner ads or pop-ups to distract the customer from reading the mailing flyer.
Your mailing will still need to attract attention but it can do so much more easily when the person has it in their hand.
This also goes in reverse.
Many people have offline brick and mortar business where they do not realize they can expand their market audience with the help of online techniques.
Many people who have been in business for some time are hesitant to try new marketing materials, especially that "Internet thing".
While more and more people are coming around to being online, they are often in need of help to do so.
This is where your traffic comes from.
When you can bridge the gap between these two world you will be able to reach both sets of clients, those who are online and those who are offline business owners.
These people will use the Internet to research, but if you are also hitting them with mailing and other offline advertisement methods then they will have your websites fresh in their minds.
Driving targeted web traffic to your websites and business include as many methods as you can think of.
Don't get yourself stuck in a rut thinking that you must be advertising only on the Internet.
Just because your business is online, it does not mean that your customers are.