Any business that hopes to survive long in the market must have a business proposal.
This is a document that outlines the plan of action that the owners of the enterprise hope to undertake over the course of time, in order to achieve some given objectives.
In other words, it is a bid for business.
There are two categories under which the document falls, these are the solicited and unsolicited.
A solicited business proposal means that the document is being written in response to published requirements, given out by another organization that needs to transact with the enterprise writing the proposal.
They normally come in the form of request for proposal, Invitation for bids or Request for Quotation.
The proposals normally follow a laid out plan and are specific about what the presenter should indicate.
They have specified number of pages that they should contain as well as other specifications.
Writing a business proposal, as many people will agree is not always a smooth sailing.
This is especially true for an unsolicited proposal which is not specified and tailored in a specific manner.
This category is normally open ended in that, it is always up to the business owner to create a lasting impression about his venture.
This is where the challenge comes since many people do not know what to write about and what to leave out in the document.
For reliable results in the proposal writing, be sure to write with utmost clarity and accuracy.
Avoid excess jargon and technical words, but rather use a layman language, such that, it can be read by people of any social standing.
Remember that, the first impression is in most cases the lasting impression.
Give your audience the big picture first as you move down to the small little details of the big picture.
Make your argument as concise as possible and show how you plan to deal with all arising obstacles in the course of business growth and expansion.