Printing in Color: The Real Meaning of Yellow and What It Means for Your Business
Walk up to an interior decorator and ask them what they think about the color yellow.
You're probably going to get an earful about complementary colors and overstimulating your audience.
Yellow is supposed to be one of those bright colors that shouldn't be overused, whether you're painting or printing.
But if you do it right, not only is yellow a great key color for your advertising campaign, it's also a great color to shape your customers' opinions of your business.
Bring a Smile in the Winter Time Yellow is a favorite of advertising professionals when winter rolls around, because not only do yellow marketing materials really pop against the brown and white palette of winter, it's also a warm, cheerful color that encourages customers to smile and, more importantly, cultivates their interest in what you have to say.
If you were willing to break the mold, kick tradition to the curb and print your marketing materials in yellow, you must have something to say that's worth hearing, right? Only an idiot would print a useless message on a hot yellow piece of paper everyone is going to see.
We'll save the discussion of your marketing messages for another day and move on to...
The Meaning of Yellow You know yellow makes you think of sunshine, happiness and little girls in sundresses spinning around in grassy fields, but what does yellow really mean? Psychologists studying man's subconscious reaction to the color yellow have discovered that yellow represents:
(Think it wouldn't happen? Take a few minutes to look up the story of Gerber's launch of its baby food line in Africa to find out how quickly an international disaster a label design can make...
)
You're probably going to get an earful about complementary colors and overstimulating your audience.
Yellow is supposed to be one of those bright colors that shouldn't be overused, whether you're painting or printing.
But if you do it right, not only is yellow a great key color for your advertising campaign, it's also a great color to shape your customers' opinions of your business.
Bring a Smile in the Winter Time Yellow is a favorite of advertising professionals when winter rolls around, because not only do yellow marketing materials really pop against the brown and white palette of winter, it's also a warm, cheerful color that encourages customers to smile and, more importantly, cultivates their interest in what you have to say.
If you were willing to break the mold, kick tradition to the curb and print your marketing materials in yellow, you must have something to say that's worth hearing, right? Only an idiot would print a useless message on a hot yellow piece of paper everyone is going to see.
We'll save the discussion of your marketing messages for another day and move on to...
The Meaning of Yellow You know yellow makes you think of sunshine, happiness and little girls in sundresses spinning around in grassy fields, but what does yellow really mean? Psychologists studying man's subconscious reaction to the color yellow have discovered that yellow represents:
- Happiness
- Joy
- Cowardice (You know, you yellow-bellied snake, etc, etc)
- Deceit
- Hope
- Courage
- Peace
(Think it wouldn't happen? Take a few minutes to look up the story of Gerber's launch of its baby food line in Africa to find out how quickly an international disaster a label design can make...
)