Learn To Podcast And Improve Your Business
Here is the news! Podcasts are great for business! Not only are they good for business, they are a friend to anyone with a website from hobbyists to experts to company owners or directors.
If you don't podcast, you could be losing business.
Why do you have a website or Facebook page if not to promote your business or inform people about your service or niche.
Imagine being able to speak personally to each and every person who lands on your site.
Welcoming visitors or providing useful information, either in video or audio, will go a long way to building that all important relationship allowing the receiver to trust you.
Remember the days before online shopping when you went into a shop and talked to a real salesperson? If that salesperson pushed all the right buttons they could persuade you to buy something far more expensive than you had intended because there was rapport between you.
By speaking with passion about whatever you are promoting, you will persuade viewers or listeners go to the next step and take action.
You will not achieve this so easily with the written word because words are received differently by all of us - just look at how emails can be read with more than one meaning or tone.
To be effective in this new world of webcasting, you must know the audience you are addressing and speak directly to them.
You will of course know your subject well and become confident as you understand the tips and techniques to be effective.
The two key points are passion and trust.
While the passion persuades, the trust in you that you gain through engaging with the audience provides the confidence to buy.
You may have a fear of speaking into a microphone or camcorder but you can overcome that more easily than you think.
Did you see the award-winning movie starring Colin Firth, The Kings Speech? When the terrified King George VI had to make the broadcast to the country announcing war, his speech therapist was sitting opposite him telling him to forget the millions listening on the radio and speak directly to him personally.
Relationships are one-to-one and this is a valuable point to remember - speak directly to just one person.
Once you understand a few of these key secrets to success, it will all fall into place and you'll wonder why you hadn't done it earlier.
Having audio or video on your site will up your rankings in the search engines and while you're at it, why not place promos to promote your podcast on You Tube.
They need to be just 30 seconds and will additionally work for you.
A high-definition camera costs just $100 and a mic even less.
So with over 30 million Americans and 8 million Brits absorbing podcasts each month, are you being left behind if you don't look at this simple but essential business tool?
If you don't podcast, you could be losing business.
Why do you have a website or Facebook page if not to promote your business or inform people about your service or niche.
Imagine being able to speak personally to each and every person who lands on your site.
Welcoming visitors or providing useful information, either in video or audio, will go a long way to building that all important relationship allowing the receiver to trust you.
Remember the days before online shopping when you went into a shop and talked to a real salesperson? If that salesperson pushed all the right buttons they could persuade you to buy something far more expensive than you had intended because there was rapport between you.
By speaking with passion about whatever you are promoting, you will persuade viewers or listeners go to the next step and take action.
You will not achieve this so easily with the written word because words are received differently by all of us - just look at how emails can be read with more than one meaning or tone.
To be effective in this new world of webcasting, you must know the audience you are addressing and speak directly to them.
You will of course know your subject well and become confident as you understand the tips and techniques to be effective.
The two key points are passion and trust.
While the passion persuades, the trust in you that you gain through engaging with the audience provides the confidence to buy.
You may have a fear of speaking into a microphone or camcorder but you can overcome that more easily than you think.
Did you see the award-winning movie starring Colin Firth, The Kings Speech? When the terrified King George VI had to make the broadcast to the country announcing war, his speech therapist was sitting opposite him telling him to forget the millions listening on the radio and speak directly to him personally.
Relationships are one-to-one and this is a valuable point to remember - speak directly to just one person.
Once you understand a few of these key secrets to success, it will all fall into place and you'll wonder why you hadn't done it earlier.
Having audio or video on your site will up your rankings in the search engines and while you're at it, why not place promos to promote your podcast on You Tube.
They need to be just 30 seconds and will additionally work for you.
A high-definition camera costs just $100 and a mic even less.
So with over 30 million Americans and 8 million Brits absorbing podcasts each month, are you being left behind if you don't look at this simple but essential business tool?