How to write an effective Gumtree Post
After writing an attention-grabbing title for your post, you need to describe what it is you're offering. A good way to do this is to keep it short, snappy and to the point. Use a short paragraph (1-2 sentences) to jump straight in and describe what's on offer.
Next, follow up with some bullet points. Here you can make a list of the benefits of using your products/service over a competitor/competing product or service - short, clear statements that convey the key facts. For example, if you're a printing company, you should point out the key factors that make your business a good choice, such as "Fast Turnaround", "Free artwork", "Low setup costs" etc.
The purpose of your Gumtree post is to introduce yourself (briefly) and then "pre-sell" your product or service. The reader doesn't need to know EVERYTHING about your business at this stage. Don't try to answer all of their questions, instead you should just give away enough info to make them curious and want to find out more. You need them to pick up the phone/email you/visit your website - when they get to this stage you can give them the full information they need.
Finally, use a "call to action" to encourage readers to contact you. I cover this in more depth at Net Business Live [http://netbusinesslive.com/how-to-write-an-effective-gumtree-post/]. Make sure your contact details are clearly displayed on your post.
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