How to Use Facebook to Your Benefit
In the marketing business world, nothing is more powerful today than Facebook. You're missing out on something vital if you don't use it to promote your business. But how do you go about using it to your benefit?
Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. Be yourself. If you're a 27 year old Internet marketer that lives in New York, that's who they want to get to know, not the company that you run. The whole focus of social networks is being friendly and sociable and getting to know people personally. That's why the way to get involved in this kind of online community is to connect with people in a social and personal way.
It's not a good idea to blast your friends on Facebook with offers or pitches. What you want to do is motivate people to visit your blog or website. A good idea is to direct your traffic to a presell page, rather than your sales letter. Keep in mind that people on social networks don't want to receive sales pitches, so it's better to make recommendations. You'll get more leverage out of Facebook if you don't try to sell directly. As long as you're being sociable and not too aggressive, you can let people know about your site or products.
Don't forget that social media is made up of real people. This is really why you need to keep your interactions and entertaining, when you don't, people are more likely to ignore you.
When you use Facebook to build your business not only do you need to dedicate yourself to the task but you need to find a way to make it fun for yourself no matter what else happens. When you look at it as boring and tedious work activity that is all it can be for you: tedious and boring. Instead have fun. Be passionate about your activities and treat Facebook as a fun approach for your company. There are literally hundreds of methods available when it comes to using Facebook for your business but don't try to take all of them or you won't enjoy any of them.
There are many ways to use Facebook to gain new prospects and serve your current ones, and the tactics we've discussed here are only some of the best. It makes sense to utilize as many promotional strategies as possible for your online business, but nowadays it only makes sense to include Facebook, considering its vast reach and potential. In addition to that, if you regularly use Facebook for your business, you'll see that it not only contributes to building your brand image but also helps in gathering and retaining new prospects.
Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. Be yourself. If you're a 27 year old Internet marketer that lives in New York, that's who they want to get to know, not the company that you run. The whole focus of social networks is being friendly and sociable and getting to know people personally. That's why the way to get involved in this kind of online community is to connect with people in a social and personal way.
It's not a good idea to blast your friends on Facebook with offers or pitches. What you want to do is motivate people to visit your blog or website. A good idea is to direct your traffic to a presell page, rather than your sales letter. Keep in mind that people on social networks don't want to receive sales pitches, so it's better to make recommendations. You'll get more leverage out of Facebook if you don't try to sell directly. As long as you're being sociable and not too aggressive, you can let people know about your site or products.
Don't forget that social media is made up of real people. This is really why you need to keep your interactions and entertaining, when you don't, people are more likely to ignore you.
When you use Facebook to build your business not only do you need to dedicate yourself to the task but you need to find a way to make it fun for yourself no matter what else happens. When you look at it as boring and tedious work activity that is all it can be for you: tedious and boring. Instead have fun. Be passionate about your activities and treat Facebook as a fun approach for your company. There are literally hundreds of methods available when it comes to using Facebook for your business but don't try to take all of them or you won't enjoy any of them.
There are many ways to use Facebook to gain new prospects and serve your current ones, and the tactics we've discussed here are only some of the best. It makes sense to utilize as many promotional strategies as possible for your online business, but nowadays it only makes sense to include Facebook, considering its vast reach and potential. In addition to that, if you regularly use Facebook for your business, you'll see that it not only contributes to building your brand image but also helps in gathering and retaining new prospects.